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What Does a Good SEO Agency in China Actually Look Like? (2026)

Every few weeks, someone in Shanghai emails me a proposal from an “SEO agency in China” and asks if it looks legit. Half the time the proposal promises page one rankings in thirty days. The other half reads like it was written for Google and someone did a find and replace on the word “search […]

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WeChat Search and SEO: How to Get Found Inside WeChat

Most foreign brands treat WeChat as a broadcasting channel. They open an Official Account, post twice a month, and wait. Nothing happens, because nobody knows the account exists. The part they skip is search. Inside WeChat there is a real search engine, called 搜一搜 (Sou Yi Sou), and it decides whether a Chinese buyer typing […]

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Baidu SEO vs SEM: What Is the Real Difference?

Every foreign brand that starts working on Baidu asks me the same question within the first ten minutes: SEO or SEM? The honest answer is that they are not competing options. They are two different tools that solve two different problems, and mixing them up wastes budget fast. I have been running Baidu campaigns and […]