China Olive Oil Market Guide for Foreign Food Brands
Discover how to enter the China olive oil market with expert tips on sales channels, branding, e-commerce, and consumer trends.
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Mystery Shopping in China: What Brands Discover When They Look Honestly
2019. Shanghai, quartier de Jing’an. Je rentre d’une visite incognito dans une boutique premium d’une marque française. Mon brief : acheter un sac, observer, noter. Je suis entré à 14h un mardi. Le vendeur a regardé mon jean usé, ma veste sans logo visible. Il m’a dit bonjour. Puis il a continué à regarder son […]
Why Hainan Attracts China’s Wealthy Shoppers and Travelers
We guide international brands in using Hainan’s luxury model to refine their marketing and connect with Chinese shoppers abroad.
The Leisure and Experience Economy in China
Every society decides what it does for entertainment and fun. It changes with values, culture and age. China is no exception. What has changed in China is bigger than a list of hobbies. The money itself has moved. Ten years ago a rising middle class chased objects: a bag, a car, a bigger apartment. Today […]
The Swimwear Market in China
A swimsuit used to be a beach product in China. Buy it before a trip, wear it twice, forget it in a drawer. That picture is out of date. In 2026 the swimsuit sits at the crossroads of three things Chinese consumers spend on: travel again, sport for health, and lifestyle content on Xiaohongshu. If […]
How European Destinations Can Attract Chinese Tourists
Paris and London still fill their hotels with Chinese guests. Hungary, Croatia, Portugal and Romania do not. The gap is not about beauty. It is about visibility inside China, and about whether a destination speaks the traveler’s language before, during and after the trip. This article explains why some European countries win the Chinese traveler […]
How to Develop the Chinese Champagne Market
China has been one of the most discussed export markets for Champagne houses for over a decade. The case seemed obvious: a large and growing affluent population, a culture where gifting premium beverages is socially embedded, and an aspirational relationship with French luxury that goes well beyond fashion and cosmetics. The reality has been more […]
How Lancome Built Its Seduction of Chinese Consumers
Lancôme entered China in 1993. Thirty years later, it is available in over 300 cities, operates more than 3,000 points of sale, and consistently ranks among the top prestige beauty brands in the country. That success did not happen by accident. It was built on a strategy that combined deep localization, early adoption of Chinese […]