Every year I get the same email in October. A brand manager writes, three weeks before Singles Day, asking if we can “do something big on JD.com for 11.11.” The honest answer is no. Not because JD is closed to foreign brands, but because Singles Day on JD rewards the work you did four months […]
Opening a store on Tmall or JD and waiting for the orders to arrive is the most expensive mistake a foreign brand can make in China. I say that as someone who has signed off on the invoices. A flagship store is a conversion point. It is not a traffic source. Confusing the two costs […]
JD.com is the platform most foreign brands underestimate. Everyone plans for Tmall. Then they discover that half of China’s electronics, appliances, and 3C shoppers buy on JD, and that JD’s own logistics and anti-counterfeit reputation do a lot of the selling for them. This guide walks through what JD is, how JD Worldwide lets you […]
Our e-commerce agency step-by-step JD.com merchant guide. Learn about application processes, fees, and marketing tips.
D.com is China's largest online retailer, serving 580M+ users. Discover how its logistics, AI, and cross-border e-commerce shape its success.
Nearly half of Chinese consumers increased their supplement intake after COVID. Five years later, that habit has not faded. It has turned into a market worth hundreds of billions of RMB, with tighter rules and a different set of winning channels than in 2023. China’s health supplement market keeps growing, driven by younger buyers who […]
China's logistics-driven e-commerce giant. Self-operated model, authentic product guarantees, same-day delivery.
JD Worldwide (京东全球购) is JD.com’s cross-border e-commerce platform, and it is still the door most Western brands walk through when they want to sell in China without opening a local entity. I have set up JD Worldwide stores for beauty, food and health brands since the early days of the platform, and the rules have […]
How to sell on JD Worldwide? Our experts cover account setup, store types, fees, and marketing best practices for Chinese e-commerce
Last month a client in Shanghai asked me a simple question: “Olivier, should we list our supplements on JD Health or Alibaba Health?” I gave him the honest answer: it depends on who you think is going to buy your pills at 11pm on a Tuesday. That single question tells you almost everything about how […]
Tmall vs Taobao vs JD compared for sellers: entry bars, 2025 fees, and which Chinese marketplace fits your brand and budget. A clear decision guide.
Most foreign brands treat JD.com like a shelf. They pay the deposit, they open the store, they upload thirty SKUs, and then they wait. Nothing happens. Six months later someone in headquarters asks why the China e-commerce line is flat, and the answer that comes back is usually “the platform underperformed”. The platform did not […]
