Finding Cosmetics & Makeup Distributor in China: Interview
A trading expert in China explains how foreign skincare and makeup brands can find distributors in China.
Search
Search Results for: interview
Why Chinese Brands Are Playing It Safer in 2026 (And What Foreign Brands Should Learn)
π€ Something changed in how Chinese brands talk to the public this year. The bold, opinionated brand voice that worked so well a few years ago is quietly going out of style. Marketing teams are choosing their words with more care, founders are posting less on their personal accounts, and comment sections are getting closed […]
China’s Podcast Boom: The Underused Channel Foreign Brands Are Missing
ποΈ China is having a podcast moment. Big names are leaving TV and short video for long-form audio and video talk shows, and brands are starting to notice. This is one of the 11 marketing trends for 2026 flagged by Chinese media outlet Huxiu (θε η½), in an article titled “2026ε½±εεηη11δΈͺθ₯ιθΆεΏ” (“11 marketing trends that will […]
Legal and Practical Ways to Protect Your Brand in China
Olivier Verot is the founder and CEO of GMA, a China digital marketing agency based in Shanghai since 2012. He has watched foreign brands win, and lose, their Chinese trademarks for over a decade. Being copied is a real problem in China. Arriving on the market and finding a copy of your product before you […]
Market Research in China: Do You Have a Product-Market Fit?
Is your product a fit for China? How we do market research to make sure your brand resonates with Chinese consumers, and pricing for a successful strategy.
Douyin vs TikTok: Key Differences Marketers Must Know in 2026
Douyin and TikTok share a parent company, nothing else. Compare users, content, and commerce in 2026, and see when your China plan needs its own Douyin strategy.
9 China Marketing Professionals to Follow on Xiaohongshu Right Now
Nine practitioners sharing real workflows, real crisis thinking, and real market analysis on Xiaohongshu. More useful than any quarterly report. Here is who they are and what each of them is actually good for.
Office Furniture Market in China
The office furniture market in China keeps growing while many Western markets stay flat. Chinese research firms put the sector above 100 billion RMB, and one segment is exploding: ergonomic seating. I have been selling to Chinese buyers from Shanghai since 2012, and I rarely see a B2B category move this fast. This guide covers […]
Succeed as a Musician in China: A Step-by-Step Guide
Breaking into the Chinese music market is not easy, and it never really has been. Some musicians build a local following and stop there. Others want the full stage: streaming numbers, a Weibo fanbase, a livehouse tour. Succeeding in your own country is already hard. Succeeding in a market as large, regulated and culturally distinct […]
The E-Book and Digital Reading Market in China
China reads on a screen. Not on paper, not on a Kindle bought abroad, but inside a handful of Chinese apps that most foreign publishers have never opened. The interest in foreign books and ideas is real, and the money is real too. But the way Chinese people buy, read and listen to books has […]
China’s Matchmaking Industry: How It Actually Works
Isn’t the astronomical growth of China’s matchmaking industry simply fascinating? China managed to turn the marriage market into one of the biggest industries, but it doesn’t even start from the engagement. China’s matchmaking market, with many dating apps, matchmaking companies, and marriage markets in the biggest cities (including the most popular Shanghai marriage market in […]
Why Chinese Tourists Keep Choosing the UK
Source: Telegraph.co.uk // Alamy When we first wrote about VisitBritain’s campaign to win over Chinese travellers, the headline number was a 40% jump in arrivals over nine months of 2015. That figure is a decade old now, and I do not want to hand it to you again as if it still describes the market. […]