Distribution in China is not what it was even five years ago. The retail machine has been rebuilt around platforms, and the old picture of a foreign brand hunting for one national distributor no longer matches reality. Manufacturers and retailers keep pushing to widen their reach and tighten their supply chains, and Beijing keeps backing […]
China's biggest retailers are all building private labels. Manufacturers face a clear choice: go DTC, become irreplaceable B2B, partner smarter, go niche, or find channels with no private label competition. Here are all five paths.
This article is for food companies that want to sell into China through local distributors. It is not about setting up your own warehouse or running your own trucks. It is about the people who already have the trucks, the client base and the licenses, and about the mistakes that make them ignore you. I’m […]
A trading expert in China explains how foreign skincare and makeup brands can find distributors in China.
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Most founders who want to sell in China start with the same idea: produce at home, then export. It works, sometimes. But a large share of the small companies I meet in Shanghai end up doing the opposite. They manufacture in China and they sell in China, or they manufacture in China and ship to […]
Last month a French skincare founder sat in our Shanghai office and asked me why three distributors had gone quiet after a great first call. My answer surprised her: nobody was rejecting her product. They were rejecting the risk of a brand nobody in China had heard of. In 2026, that is the single biggest […]
GMA helps health supplement brands find trusted distributors in China and build strong online visibility to drive long-term success.
I have sat in a lot of meetings where a European CEO tells me his Chinese distributor is “a friend of the family”. Six months later the same CEO calls me because the trademark is registered in the distributor’s name, the sales figures never arrive, and the contract renews automatically. Nothing dramatic happened. No one […]
Picking the wrong distributor in China can cost you years. We help foreign brands connect with reliable partners and enter the market right.
Physical distribution is the part of China entry that foreign brands still underestimate the most. Everyone arrives with an e-commerce plan. Almost nobody arrives with a distribution plan. Then they sign with the first Chinese company that shows interest at a trade fair, and eighteen months later they are stuck: no sell-through data, a trademark […]
Exporting Wine to China. Learn how to find importers, navigate regulations, and build a strong digital presence to grow your sales.
