7 things Digital Marketers should know about China

May 20, 2016|Digital Marketing China
Marketing Trends Online Digital Concepts

Digital marketing trends in China are very dynamic, changing, and shifting, just as in western markets

If you are marketing to China, it is important to know the market, to be aware of current trends, and to join most of them.

seo China marketing

Statistics on digital behaviors in China

Marketing strategies and users’ behaviors and needs naturally have to pair.

According to digital intelligence firm Netimperative’s website, in September 2015, there were:

  • 574 million mobile social media users.
  • 594 million mobile internet users.
  • 659 million social media users (nearly 99% of internet users).
  • 668 million internet users.
  • And + 100,000 new users on the internet each day!

Further research found that:

  • QQ instant messaging, Qzone and WeChat were the most-used Chinese social media networks
  • The popularity of mobile chat apps kept on growing among users.
  • Popular uses for mobile devices include checking the weather, m-commerce, instant messaging, using mobile payment services, and travel bookings.
  • One out of three internet users uses their mobile to buy products or monthly services. Peaks appear in November, during the Double 11 Festival.
digital trend 2

Top 7 popular marketing trends

  1. Use of multiple content tools increases, with popular ones -according to a survey- including news releases, websites or mini-sites, and social media such as Weibo or WeChat.
  2. Higher use of social media to connect and engage with audiences and to invite user participation.
  3. Adopting new digital media for brand communication, media attention, increasing web traffic, improving brand loyalty, and making more product sales is an important tendency.
  4. The use of traditional channels is reduced, as marketing becomes more interactive and visual, and as the use of social media, websites, images, and videos grows.
  5. Increase in the use of tools to induce emotion, such as moving videos, humor, and entertainment.
  6. Use of ‘image ambassadors’ or KOL (Key Opinion Leaders) to promote brands.
  7. LBS (Location Based Service) technologies increase their importance.

 Making the most of current trends

To do simple :

Traditional methods of marketing and advertising are no anymore in vogue right now, that’s a fact.

We notice a strong shift towards connection, engagement, interaction, and fun, the new tendency.

Marketers mainly look for a conclusive achievement: greater brand loyalty and product or service sales.