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Kols & Media

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PR is one of the most cost-efficient solutions for eReputation in China

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Chinese Social Media

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Baidu SEO

Rank your Website first on China's #1 Search engine with SEO.

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Beautiful Websites Optimized for the Chinese Internet and Baidu

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Marketing News in China

Increasing demand for Japanese Premium Sake in China

The booming Chinese liquor market is huge with many different types of alcohol. However, one type that has been largely overlooked and yet holds a lot of potentials is Japanese (Premium) sake. In this blog post,…

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Introduction to Douyin Marketing

There is probably no need to introduce the famous app Douyi, but for those of you that are outside the loop, Douyin is China's version of Tiktok and was launched in 2016 by ByteDance. The number…

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Baidu’s Content Creation Platform: Baijiahao

Baidu's Content Creation Platform Baijiahao has been a successful and popular addition to the Chinese internet landscape over the past few years. Baidu is one of China's most-visited websites, with an estimated 580 million monthly visitors…

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China Lingerie Market

In recent years, China has been a hot spot for the development of lingerie brands. The Chinese market is largely untapped and offers great opportunities to those who are creative enough to think outside the box.…

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Guide to Localizing Content in China

All companies dream of conquering international markets. This is the reason why companies are present on a global scale and more and more distribute their products on a global scale. We know that English is considered…

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Emails Marketing does not work in China, use WeChat for your newsletters!

China is a booming market for entrepreneurs and companies from all four corners of the world due to its large population, rising wages that contribute to increased consumption and purchasing power. New technologies-related industries along with…

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Understanding the Cheese Market in China

Cheese, known as "奶酪" or "芝士" in China, has seen astonishing growth over the years. It is hard to believe how the market was able to evolve between 2017 when the per capita consumption of cheese…

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Video Games: An Opportunity For Brands in China To Level Up?

As the leading market in the world in terms of video games, China is the el dorado of companies specialized in video games, but also luxury brands that have realized the potential of this industry. Thus,…

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Here Is Why Chinese Distributors Are Not Your Friends

In China, not all international brands are welcomed with open arms. In fact, some Chinese distributors only distribute between 40 and 200 different products because they can't always predict which ones will be successful or have…

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How to Market your Ice Cream Brand in China

You may have never heard of Chinese people being ice cream enthusiasts, but that is changing. While it was not a regular staple in their daily diet a decade ago, they are quickly catching up and…

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Fashion in China: Top Marketing Strategies for Brands

The fashion industry in China has been growing steadily with an increasing part of the population having greater purchasing power than ever before, and more interest in clothing as a form or fashion style rather than…

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12 Key Dates for your e-Commerce & Marketing campaigns in China

As one of the most promising markets in the world, hundreds of entrepreneurs and international companies are trying to enter the Chinese market every day. In recent years, Chinese customers have shifted toward online platforms in…

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