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Marketing News in China

Nuts Market in China: Chinese people love healthy nuts

Statistics have shown that the rising rate of nut consumption in China is much faster than in other snacks. The snacks market in China is growing and nuts are a big part of it, accounting for…

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How to sell soft drinks in China?

In China, the soft drink market is changing, with more consumers choosing healthy and nutritious drinks. People all over the world are trying to live healthier lives, and the revolution is also touching the soft drinks…

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Chinese streaming platforms: a diversified market & opportunities for brands

It's no secret that China is a powerhouse when it comes to online video platforms, reaching more than 660 million users in 2022. From ubiquitous online Chinese streaming platforms to the growth of short-form video streaming…

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5 Tips to Build a Responsive & Appealing Website in China

China is the world's largest internet market with over 1 billion Internet users (and even more smartphone apps users, as WeChat has 1.26 billion active monthly users). Brands and marketers are often interested in how to…

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All you need to know about mobile payments in China (2022)

In China, mobile payments are all the rage. In fact, options like Alipay and WeChat Pay, which are the leaders in mobile payment services, have been around for much longer than we've had Apple Pay or…

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How To Register A Wechat Official Account? (Update 2022)

Given its omnipresence in China, WeChat 微信 plays a key role in marketing and advertising. The first step turns out to be the opening of your own WeChat Official Account. Introduced in July 2012, official accounts…

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The Vegetarian Market in China

Going vegetarian or vegan is a worldwide trend that is gaining more and more popularity all around the world and China is no different. China's vegan food market is growing and so is the appetite of…

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Guide to Most Popular Chinese Social Media Sites & Platforms for Marketing (Update 2022)

In this guide, you will learn everything you need to know about the most popular Chinese social media platforms. Social media platforms from the western world are blocked in China. Facebook, Twitter, and video-sharing platforms such…

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China Luxury Market Guide

Today, luxury would be nothing without the tremendous sales generated by Asia, especially China. According to Bain & Company, the Chinese should account for around half of the worldwide luxury consumption in 2025. China is evolving…

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Ice Cream Market in China: How to Market your Ice Cream Brand

You may have never heard of Chinese people being ice cream enthusiasts, but that is changing as the temperatures are rising. Due to globalization and an increase in purchasing power, Chinese consumers' taste has evolved and…

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Chocolate in China: Enter the Sweet Chocolate Market

Over the years, Chinese tastes have evolved because of globalization and increasing purchasing power. Chocolate was considered quite rare or for special occasions before, but now it's ruling on shops' shelves. From luxury Belgian chocolate made…

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Vegan Movement: Big Appetite for Veganism in China

The vegan movement has been on the rise in recent years. More and more people all around the world are opting to go vegan for ethical, environmental and health reasons. This has led to a greater…

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