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Regardless of your industry, if you're looking to do business in China, market research is essential. Without a clear understanding of who your target audience is and what they want, you'll quickly find yourself outpaced by…
Read MoreWechat is a social media app that’s similar to Facebook, Instagram, and Snapchat all rolled into one. The app has over 1.2 billion active monthly users with about 700 million daily active users. Because of its…
Read MoreAre you looking to export food to China? If so, there are a few regulations you need to be aware of. In this blog post, we will provide an overview of the food regulation in China…
Read MoreAttracting every day thousands of entrepreneurs and companies from all four corners of the world, China is one of the most promising markets worldwide. With a population of almost 1.4 billion people, China’s rapidly rising wages…
Read MoreGiven its omnipresence in China, WeChat 微信 plays a key role in marketing and advertising. The first step turns out to be the opening of your own WeChat Official Account. Introduced in July 2012, official accounts…
Read MoreIn this guide, you will learn everything you need to know about the most popular Chinese social media platforms. Social media platforms from the western world are blocked in China. Facebook, Twitter, and video-sharing platforms such…
Read MoreThe China mobile games market is red hot. Exceeding $40 billion in revenue in 2021, making it the world’s largest mobile games market. What is driving this explosive growth? A combination of rising smartphone penetration, an…
Read MoreMajor global washing machine brands are looking to China as a promising market for future growth. But is this segment of the Chinese home appliances market this significant? In this post, we'll take a look at…
Read MoreIf you are looking to expand your business into China, then it is important to focus on creating a consistent brand image throughout the country. By establishing a strong brand presence, you can increase revenue and…
Read MoreAs the world's most populous country and one with a rapidly growing economy, China is a big player in the global food market. And while most people think of Chinese cuisine as involving rice, noodles actually…
Read MoreWeChat has become in a couple of years the most famous but also the most used APP in China. International brands are now looking for optimizing their WeChat marketing strategy so they can reach out to…
Read MoreChina is home to the world's largest population of seniors, and that number is only going to grow in the years to come. As China's senior population expands, so does the market for adult diapers. In…
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