Weitao, the new platform of Taobao

 

Taobao, the C2C e-business platform is owned by Alibaba, one of the main Chinese web companies. Because Alibaba is making war with Tencent, another big web company, they decided to shut down the QR code entrance on Taobao from Wechat, the mobile social network of Tencent. Instead, Taobao created its own social app called Weitao.

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What is it?

Weitao was created in order to make a better connection between sellers and consumers. It is an application similar to wechat and Weibo with social feeds. It allows sellers to put their products, and when the consumers want to buy a product, they just have to click on it to land on the purchasing page.

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But what will be the future of Weitao?

Weitao seems to be very important for Taobao. In fact it has the second place on the Taobao navigation bar. Weitao has a high objective: they want to reach 1 billion Yuan sales for the “single day” (November 11th is the single day in China). In fact Taobao made promotion these last years for this day and it worked very well: they had 19,1 billion Yuan sales. So Weitao wants also to make high revenue on this day and already started to attract businesses.

Moreover Weitao is the entrance of Taobao on the mobile traffic; it’s the direct competitor of Wechat, which means Taobao will invest probably a lot in it to compete with Wechat in order to not let Tencent be the leader on mobiles.

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Weitao for sellers

On Weitao the sellers can have a special store dedicated to its products, where the consumer can see them. Knowing that advertising on mobile is expensive for Taobao sellers, they probably just should use Weitao, which is a dedicated app.

But not all the sellers should go on Weitao. In fact, because it’s new and in order to have a good image, for now Taobao is helping especially big sellers. They will start to help more small sellers when the app will be more mature. It is then good to go on Weitao when you are a big seller. Moreover big sellers have a better relationship with Taobao, so it’s easier for them.

 

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This is why before entering Weitao when you want to sell, you have to analyze your own situation first and see if it is suitable for you.

Then, when you want to open an account on Weitao, there is something you should be careful of: you can’t change the name of the account. So you should be aware of that and be careful when choosing your account’s name.

If you want to know more you can read this article about e-business in China or this article about the keys to success in the e-commerce in China.