A Key Factor Weibo Marketer Should know: The Publishing Time

A Key Factor Weibo Marketer Should know: The Publishing Time

Study on the rules of time that companies weibo put posts

When doing weibo marketing, a weibo marketer should pay attention to right time, right place and right content. This article studies on the publication time of weibo.

1. fans activity on different days of a week

activity-day-week

Companies tend to put posts on Monday and Tuesday while users are active on Wednesday and Thursday.

Weibo users are not active on Monday and Tuesday: on these two days, they will have more pressure from their work, so they are not active to company weibo accounts.
Users are active on Wednesday and Thursday: they have less pressure from work, so they are more active while companies don’t use these two days very well.
Users tend to share instead of comment: share is more relaxing which is what users want for weekend.

2. fans activity on different hours of a day

activity-hour-day

During 18:00~23:00 is best time for weibo marketing

During 9~11am, 2~3pm, users are not active: however, most posts are published during this time when most users are busy with work or study.
During 18~23pm, users are active: on the contrary, companies are not active this time. So 18~23pm is a period need more attention from companies.

Written by Philip

Philip passionated about Marketing and Web, I like to share with my foreign friends my knowledge. I am a citizen of the world and my dream is to dicover the world. I really appreciate people who interact with my article, exchange different point of view.

4 Comments

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    […] The first chart shows when weibo users are active during one day(study on activity and time on weibo). […]

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    […] All the sns marketers in China are facing one question: to get fake fans or not? Before, most answers are yes. However, more and more people begin to realize that the quality of fans is way more important than quantity. So, as one of the most effective way to get and keep quality fans, or KOLs, interactivity is becoming more and more important. Effective interactivity includes interactive content, interactive reply and share and interactive promotion. First of all, the content should be attractive, and then the KOLs will come and leave you some message. On time response to these replies can keep them interact with you again. And don’t forget to put your content in the right time and place (the importance of publishing time) […]

  3. Let Online Key Opinion Leaders Develop Your Brand | marketing to China · September 6, 2012

    […] All the sns marketers in China are facing one question: to get fake fans or not? Before, most answers are yes. However, more and more people begin to realize that the quality of fans is way more important than quantity. So, as one of the most effective way to get and keep quality fans, or KOLs, interactivity is becoming more and more important. Effective interactivity includes interactive content, interactive reply and share and interactive promotion. First of all, the content should be attractive, and then the KOLs will come and leave you some message. On time response to these replies can keep them interact with you again. And don’t forget to put your content in the right time and place (the importance of publishing time) […]

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