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A Key Factor Weibo Marketer Should know: The Publishing Time
Posted by: Philip
Tags:
weibo
Posted date:
May 16, 2012 |
4 Comments
Study on the rules of time that companies weibo put posts
When doing weibo marketing, a weibo marketer should pay attention to right time, right place and right content. This article studies on the publication time of weibo.
1. fans activity on different days of a week
Companies tend to put posts on Monday and Tuesday while users are active on Wednesday and Thursday.
Weibo users are not active on Monday and Tuesday: on these two days, they will have more pressure from their work, so they are not active to company weibo accounts.
Users are active on Wednesday and Thursday: they have less pressure from work, so they are more active while companies don’t use these two days very well.
Users tend to share instead of comment: share is more relaxing which is what users want for weekend.
2. fans activity on different hours of a day
During 18:00~23:00 is best time for weibo marketing
During 9~11am, 2~3pm, users are not active: however, most posts are published during this time when most users are busy with work or study.
During 18~23pm, users are active: on the contrary, companies are not active this time. So 18~23pm is a period need more attention from companies.
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About the author
Philip
Philip passionated about Marketing and Web, I like to share with my foreign friends my knowledge. I am a citizen of the world and my dream is to dicover the world. I really appreciate people who interact with my article, exchange different point of view.
Philip passionated about Marketing and Web, I like to share with my foreign friends my knowledge. I am a citizen of the world and my dream is to dicover the world. I really appreciate people who interact with my article, exchange different point of view.
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[...] The first chart shows when weibo users are active during one day(study on activity and time on weibo). [...]