Wechat for F&B businesses, 5 ways to optimize your strategy !
Wechat is the one of most important social network in China. It is a free messaging and video calling app which allows users to communicate with their family, friends all over the world. Also, it enables to identify some services when people need it and has a payment system too.
Consequently, Wechat holds some tools for F&B businesses to succeed in their sector.
Here are 5 ways to improve their popularity rating.
You can also read: All you need to know about WeChat’s e-commerce features
What is the best WeChat account for you?
You will want a service account if you don’t need to update your followers often. Indeed, this service allows you to publish only four posts per month. When you post from a service account, your followers receive a notification to alert them.
This type of account is also interesting if you want to create your own page with menus or get mobile payment. It is a useful tool for stores for example as users can purchase some of their products.
With a subscription account, you can remind your followers about your offer more easily. Indeed, although this account does not enable you to display menus or use mobile payment, it is displayed among other brands on the same page. That way, you stay on your customer’s mind. Then, you can adapt your strategy according to the comments or views of your posts.
Display your menus
It is fundamental to give a clear vibility about your menu. Indeed, a comfortable user experience when browsing your page is important, and WeChat enables this with distinct and comprehensive detailed tabs.
More than just user-friendly, your page needs to be attractive. So, it is important that you share photos or videos of your products with prices to earn the trust of users.
Help users reach your place
Customers need an easy way to find what they want. You need to help them find you, and to avoid all risks of demotivation to come to your store.
Then, thanks to the locator function of Wechat, you can share your stores location. This feature is a precious gain in time for customers.
Create marketing adds with offers
You can create a Wechat Wallet for users to pay you directly. It allows you to propose offers thanks to marketing coupons. And then, see the impact of your offers.
Get loyal customers
It is important to improve client loyalty. A loyalty card is good, but not enough nowadays.
Indeed, almost all of your customers are connected and search an easier way not to be embarrassed with stuff in their wallet. So, you should create a convenient loyalty program on your Wechat account to replace the card system and allow customers to pay with it. You will be in contact with your regular customers more easily and you will be able to adapt your marketing strategy to them.
Expand your community
Set up a store wifi via Wechat
When customers connect to your store wifi, you can ask them to join your Wechat account. This function allows you to create a community for your store and measure the traffic thanks to notifications. This tool is very useful to manage crowds of people.
Use the e-commerce function of Wechat
Wechat Shop is a feature which can be divided in three kind of customer services.
First, users access to your products easily and they are able to purchase them directly.
Secondly, the Wechat shop proposes a continuous service for all customers needs. Someone is in charge of resquests: you therefore show that you pay attention to their wishes. They want to trust you.
Finally, you identify your loyal customers and just adapt your offers to their need. This strengthens their loyalty because they are satisfied.
A great Marketing Agency can be really helpfull !