The payment by WeChat is already beating AliPay ?

Increase the commitment of WeChat

Time spent on WeChat is increasing year by year.

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walkthechat, emarketer

The number of users who use WeChat less than 5 times per day decreased to 11% (against 17% last year), while the number of users who use this app more than 50 times per day increased to 21% (against 16.5% last year).

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There are two daily activities, which are the most popular : navigation and sharing moments, which represent 58 and 53.5% of respondents.
Reading the contents of public accounts is also a popular trend, with 40% of respondents indicating they do it every day.
Mobile payment and remittances are also daily activities for about a third of respondents.
Nevertheless, the social e-commerce and games are much more marginal, is a daily activity for only 6.4% of respondents.

 

WeChat: Payment leader by P2P transfers

In China, some interesting trends are identified in the payment usage patterns WeChat and Alipay.

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With its convenient interface and its social orientation, WeChat has managed to take control of Alipay through P2P transfers, with 46% of respondents stating that they use for their WePay P2P transfers (against only 31% for Alipay).
Nevertheless, the financial payment and bill paying are two areas where Alipay remains largely dominant in the market, with 3 times the amount of respondents WeChat Payment.

 

The most committed people in payments

Strong concentration of mobile payment users between 21 and 39 years.

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The power of red envelopes

Why transfer P2P does not significantly surpass any other payment category WeChat? It is of course the extreme success of the Chinese New Year: WeChat is responsible for the red envelopes. Thus, 8 billion “red envelopes” were sent on WeChat during the Chinese New Year. In 2015, “only” 240 million red envelopes were exchanged via Alipay, against 1 billion via WeChat.

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Sending money via WeChat is indeed the use of principal payment.

 

The rise of WeChat as the number one marketing tool

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WeChat is now the n°1 tool for marketers in China to reach their audience.