Our agency’s purpose is to helps implanted companies in China to be more known in a spaceful and difficult to learn market.
The western classic internet is censord by the government in China and using the web is them completly different.
Then, our agency is specialized in Chinese social medias, with more than 500 million users.
1. Social branding
In western countries or in China, social medias have taken a very important place in our everyday life but also more and more in companies development strategy.
However, using social medias in not automatically a security of succes, and as all marketing weapons, it needs to be mastered to be more efficient.
So, it’s not long enough to use social medias, it’s important to build a social media strategy with an editorial line and a brand image that we want to build and promote, and that needs to be coherent with the hoped objectives to succeess in its integration and development on social medias and in the market.
In our agency, our goal is to use these social medias efficiently to build a strong brand image thanks to a social branding strategy and to improving and keeping its reputation. We talk about Social-reputation.
I&C(fashion luxury Brand) use social Media to show their Hand Made production to their community. )
2. Community Management
Social medias help to communicate in the web and we can’t no more exclude them from a modern company’s strategy that wants to be in the mood of time and efficient ?
However, social medias also help to better know its customers and understand them. Undernstand them to target them more efficiently and satisfact their needs through building a long trust relation with them. It’s through this customer’s satisfaction and interaction process that companies value is built in social medias.
Using social medias helps to create a customers ou followers community depending on the company’s activity, and they will quickly become essential to continue in the social media.
Our work is to extol a sustainable approach based on the construction of a strong editorial line. For that, it’s important to unify the web community to link all the marketing actions but also to develop a different approach adapted to each social media but also to each company’s activity area to adapt more easily to its audience and answer to the expectations.
Then, in Community Management, our work is to :
- Create, optimize and develop necessary social medias to your brand
- Write and planify content with values and storytelling
- Manage and animate interactions, exchanges and conversations into the communities
- Establish operational marketing actions to qualify, develop and transform potential customers in the communities in effective customers or prescribers.
- Establish bloggers relations, safe and sustainable to show your expertise in grabing visibility on the web and in social medias
Durex is the perfect example of Community Management in China.
Only Lyon realize a Very good community management Job , with recruitment of Chinese that are curious about France.
3. Social selling
Internet had an important effect on the sells but also on companies selling technics. The web had hardly change selling and its practices because the buyer has more easy acces to informations on the seller and his producs, and can more easily compare the producs between them to get the best price, the best quality of product and service delivery in the market.
The web provides a huge information base, diversified, relevant or not, coming from providers, prescribers, medias, bloggers, satisfact or insatisfacted customers.
Then, companies have to adapt to more informed potential buyers, and prefere listening to prospection, but don’t let down prospection, they need to to approach it in another way, get more transparency, answer to prospects questions more quickly and work on its reputation.
The social selling means to use social medias in the digital strategy of a company and on its sells methods.
In our agency, establishing social selling’s goal is to get the loyalty of the prospect or the customer through publishing very often information and participation to the traffic generation on the website or in the companies profils et its notoriety, and that needs :
- Identification of the contents to share depending on the company’s strategy
- Production of contents : blogs articles, press releases…
- Establishing diffusion procedure and getting back these contents to make sells.
Beats realize a good Weibo campaign , engaging artists to sell their Products via their e-Commerce plateforms.
This Chinese Brand use the star Angela Baby to direct traffic to their Tmall platform.