Let me introduce a great initiative using ecommerce to support charity program.

 

During the World Sight Day, Hong Kong ORBIS launched the “traded away the dark” campaign, calling people to donate their own black objects, or bought (traded away) to other people black things, the proceeds will be used to get relief.

The video explain everything !

A vinyl record, a shirt, a keychain, an old telephone: for you they may not have value, but for others it may be a rare treasure. Why do not find a new owner for it? so that old items can be recycled, it would also help the world’s 39 million blind people get the chance to see again?

traded away the dark-2

 

Marketing China