Medical Tourism Market in China, a ready Cake
There’s a new type of tourism trend that is becoming mainstream amongst females in China. It’s called medical tourism. During a medical vacation tourists seek services like plastic surgery, medical care, disease treatment, rehabilitation and training.
Medical tourism (MT) is defined as patient movement from highly developed nations to less developed areas of the world for medical care by bypassing services offered in their own communities.wikipedia
Medical tourism is different from the traditional model of international medical travel where patients generally journey from less developed nations to major medical centers in highly developed countries for medical treatment that is unavailable in their own communities. While the general definition of the MT above covers most of the aspects of the phenomenon, there is no international consensus yet on the name of the phenomenon. MT is often related to globalisation healthcare policies which in this case considered to undermine the quality and quantity of the services available to middle class in home countries.
se also the official website of medical tourism association
Tourism Market in China
The attraction of Medical Tourism
Tourists from metropolitan cities like Beijing, Guangzhou and Shanghai have shown great interest in this new tourism trend. Specialized medical tours to Japan, Korea and Thailand have been attracting tens of thousands of tourists from China.
A piece of news published by JNOCnews, medical tourism to Japan is becoming more and more popular in China. Compared with only sightseeing, sightseeing combined with a medical surgery makes Japan a unique tourist’s attraction to Chinesefemale tourists. There are even some groups whose main purpose of traveling is for medical care and sightseeing is just a cherry on top.
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Competition in China Outbound Medical Tourism
In the “high-yield” medical tour market of China, some countries have already established a certain reputation.
According to most Chinese:
- Korea and Japan are experts in facial surgery
- Thailand is a paradise for SPA and transsexual operation
- India have the best Yoga lessons in the world
- Turkey offers great seawater bath
- Switzerland is the best choice for detoxification
What’s more, those countries selling medical tours are strengthening their promotion. Especially Thailand who promote news about their advantage in medical tour via most powerful website in China like Ren Min, Xin Hua (State-owned news agencies), Sina, Tencent (biggest portals).
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