E-reputation in China
Gentleman Marketing Agency offers online reputation management for company or people who want to improve the product/service, brand, image.
Online reputation Monitoring
There’s no secret of the online reputation control. The close attention to online media, blogs, websites and SNS regularly is the key.
However, it’s impossible to have news from all the sources of information, even Google can’t do that! But we will have an eye on those websites which are most dangerous for our clients’ reputation. For example, a prestigious website on a theme could be less dangerous than a simple blog very active.
The Community Management
The number of websites to monitor is too big according to the power of the brand or the star. Here’s a very good way for them to solve the problem: community management. An highly-engaged community and fight agianst all the bad news against their idol quickly and naturally.
What to do after discovering the negative news?
– Resort to law: it’s the first solution that comes in mind but it’s not necessarily the best one in China. Indeed, a Streisand effect could appear. (The Streisand effect is the phenomenon whereby an attempt to hide or remove a piece of information has the unintended consequence of publicizing the information more widely, usually facilitated by the Internet). Indeed, if a blogger receives a formal notice for example, he will inform its readers and thus highlight the practices of the company. Moreover, few foreign companies are able to deal with the law case in China.
– Do nothing: Sometimes preferable if you react to a confidential information. It could lead to a “snow ball” effect and cause more danger for the reputation. If the source of the information is unreliable, it’s better not to give any reply.
– Start the conversation: One of the most effective solutions. You have to show your Chinese clients that you are interested in what they say. It’s a long-term work which is generally beneficial. We try to establish a link between the brand and its customers.
-E-reputation on Chinese search engines
Sometimes when you search the name of your brand on Google or Baidu, the first result turns out to be somebody’s complaiments. Sometimes it can be even from online media which is impossible to remove.
The solution in this situation is SEO. Our agency can set up a strategy of content and SEO in Chinese in order to improve the E-reputation of a company, brand, or person. We influence the results to put down the bad results and put up the good ones.
We offer our clients customized online reputation control service.
You can reach me by Skype (olivier.verot) or by email marketingtochina[at]gmail.com