Stronger Control on Rumors Spread on Weibo

.

On May 22, another powerful account “烟花妹妹”(fireworks sister) with more than 300,000 fans was invalidated for 15 days.

The reason to punish this account is it spread rumors.

Cause

In the first half year of 2012, the spread of rumors on weibo reached its peak.

On Janurary 12, “高悦儿” who pretends to be civil servant in Office of Jilin in Beijing show off her shoes and other belongings on weibo. It caused great reaction from other users.

On Janurary 18, “朵太lynn” put a post on her weibo that her civil-servant husband gave her vouchers cost thousands of RMB, civil servant job is so nice! No doubt that other weibo users kept spitting on her post until she delete this post.

On April 29, a girl claimed to be an officer from China  second artillery force posted on weibo “我在酒驾”(I’m drunk driving). This caused an avalanche of criticism on her and also on the army

Other rumors like Shandong Goverment official purchased Porsche as their “Anti-corruption Investigation car”;

“Beijing construction Committee announced adjustment of realty restriction measure”;

….

Reaction

Government news agencies, weibsite such as Xinhua and Renmin published the same article. In this article, the rumors on weibo is compared as shit in toilet.

In Guangdong, Gao was run in for spreading rumor about earthquake in Tibet;

In Gansu, Zheng was held in custody for spreading rumor about fire in his town;

In Beijing, six people were taken in custody for spreading rumor about military vehicles flooding into Beijing;

In Nanjing, Zhou was put in custody for making up fire on high-speed train.

… …

Aftermath

With stronger control from government on Weibo, Sina will also put more effort on content censorship. Sina already take actions to control the spread of rumor on weibo:

• more content censorship
• more difficult to get certified on Weibo
• creating a new weibo account “微博管理员”(weibo manager, as shown below) on April 16 to control the fake information

more aritcles about E-marketing in China

.

.

Share This

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

About the author

Philip
Philip passionated about Marketing and Web, I like to share with my foreign friends my knowledge. I am a citizen of the world and my dream is to dicover the world. I really appreciate people who interact with my article, exchange different point of view.

Related Posts

China invented the “touch car contest”

China invented the "touch car contest" . . China relatively recently entered into what can be called the "civilization of the car" with all its excesses (pollution, stress ...). Now China became the most competitive...

Discussion over French Brands after the Return of Two Zodiac Heads

Discussion over French Products after the Return of Two Zodiac Heads . . . Last week, François-Henri Pinault, the head of the French luxury group Kering, returned two Zodiac sculptures of animal heads toward the Chinese...

Discover Quick Crew

They come from Norway and they lived in Olso. They created the crew in 2006. The members are 2 brothers and a childhood friend. I think they have a really promising future. Indeed, they already won several champion titles...

2 Comments for Stronger Control on Rumors Spread on Weibo

James

Hi Philip.
Good article – thank you.
I am starting a blog that will be for the Chinese market, with various things about foreign humor, finance, success, etc.
And am looking for help in a variety of things – translation, SEO optimization on Baidu, getting certified on Weibo, etc. Can you help with things like these? Or perhaps recommend those who can help?
Thank you!
James

Reply

Philip

Hi James,
Glad to know your plan. You can send me an email: oq.philip@gmail.com
Cheers

Reply