Chinese tourists in Mexico
Mexico is a mythical Latin American country that speaks directly to pre -Hispanic civilizations , exoticism and adventure. Indeed , the capital of Mexico is sometimes a noisy city but including a rich historical heritage. Relations between Mexico and China are very good today.
The number of Chinese visitors to Mexico has increased by 362 percent in the last 7years, from 10,569 in 2005 to 47,810 in 2012.
China is one of the largest source of tourists to the country, and the second-largest source of tourists from Asia (after Japan).
Between 2011 and 2012, tourists from China rose by 29.6 percent. Recent official figures have been even more promising for 2013 , +35%.
Mexico ‘governement really want to promote Mexico as a tourism destination in Asia, including China, according to Ruiz Massieu.
Mexico attracts more and more Chinese travelers
Mexico is a very fashionable destination for Chinese travellers . For example, Chichen Itza, the ancient Mayan site is one of the most beautiful wonders of the world . This place is a very important archaeological site in the Mexican culture. That is why the Chinese want to come to visit because they are very attached to ancient cultures. The two countries share the same passion. This site attracts about 3.5 million visitors each year and 15% of them come from China .
Chinese Tourists can also enjoy the beautiful white sandy beaches that stretch for miles. As the Chinese like to travel in groups , many travel agencies offer them tours that reveal the best known sites in Mexico .
Travel growth is being driven by a rising middle class in China , expansion by business men from China. The main problem is the reputation of Mexico, and the violent crime gripping northern Mexico.
Travellers will care about these Security issues “perceived or real” …
Mexico has improved also “visa procedures”, which lasted a longer time before. Now, Mexican embassy gives them one tourist visa more easily to come to visit the country.
“More flights are needed and currently we are waiting for the offer made by Hainan Airlines Company Limited (HNA) to fly from Beijing to Mexico City,
Mexico attracts Experienced travellers
Mexico is not the Top Popular destination in China, the destination is still very attractive for experienced travellers, High End Chinese Tourists who search something different, want to discover new things.
These Kind of tourists do not use to travel with Group and prefer use local agency, and are able to book by themself. Most of them know that you need a local guide and advises of profesionals to “survive”.
These high End travellers will use (Chinese) Internet to prepare their trip, make the booking and it is a challenge for tourism actors to increase their visibility online on Baidu, on the booking plateforms and on Chinese popular forums about tourism.
Mexico not only offers Chinese sunlight and beaches, but also history, cultural sites, archeology, gastronomy and shopping. During their travel Chinese can learn and know a lot about about the Mayan culture.
Chinese president visits
The June 4, 2013 , Chinese President Xi Jinping traveled to Mexico for a state visit to discuss relations between China and Mexico. This event was aimed at strengthening cooperation between the two countries in the tourism sector .
In early 2013, Mexico experienced an increase in Chinese tourists of 35%. Thus , China is in the process of becoming a key tourism markets in Mexico. Mexico wants to increase the relationship and facilitate customs formalities in order to develop the arrival of Chinese tourists. Economic and commercial framework is ideal for this new agreement.
How to attract Chinese Travellers ?
– Have a website in Chinese
– Improve your ranking on Chinese search Engine (optimisation for Baidu)
– Use Chinese Social media to get more visibility
– Promote your services on Chinese Plateforms and forums
– Launch a SEM Campaign ( in Chinese)
– Use multimedia to get more visitors
– Promote your offer on Chinese Tourism Media.
How to improve your visibility on Chinese Market ? Click Here