China Social Media Agency

China Social Media Agency

Social Media in China

In China, online social media has already linked over 1 billion people together. According to what people say: where there are people, there’s market and market means needs for marketing. So in this place with 1 billion people, marketing on China social media has already become a crucial topic for companies who want to develop their business in China. The question is how to develop your social media marketing on Chinternet where Facebook, twitter and YouTube are totally blocked?


China social media today

Is that too hard to believe that how can a developing country like China own a huge online community whose members even outnumber twice the entire US population?


social media china bigger than us


The data following will help you understand and believe it: QQ, the first popular network nationwide has 700 million monthly active users on it, and 500 million monthly active users on Qzone, something like Facebook, as reported in 2012 by Tencent. And this is only the achievement of one company, excluding other great platforms holding hundreds of millions of users like Sina Weibo (often compared as Chinese twitter), Renren (Chinese Facebook) and recently popular WeChat.
What’s amazing is not only the number of the active users on social media, but also the time they spend on it. As “Marketing”, a Chinese leading magazine in marketing, pointed out last year that Chinese netizens spend more time on social media than portals.


social media vs portal sites

social media vs portal

Report also shows that social media have great impact on consumers when they make the decision. About 39% of the people from 18 to 34 will look for information on social media before making decisions, especially for products like mobile phones, consumer electronics, cosmetics and baby care products.


Business value of social media

Due to the huge user cardinal number and critical influence on consumer purchase behavior of China social media, most companies are planning to increase the budget for social media marketing. Compared with traditional media, online social media is no less influential due to its user number.


social media China


What’s more, users are more likely to spread the information they get from social media. And this information spread second time are usually highly persuasive because it’s the news from somebody they know. If information from companies to customers is B2C, then the information spread from customer to customer is C2C. And the combination of this two makes the difference between traditional media and social media, as iResearch report shows B2C+C2C>B2C!
Now with this tool, companies could and in the most times need to focus more on how to keep their fans and manage the community.


Use social media in China

Before making a social media campaign for your brand, you need to clarify the target. And this is just where many companies make mistakes because they focus too much on the coverage of the campaign instead of the quality of the communication which is the real value of social media. As to social media campaign, it’s better to let people believe your products are good and share their opinion with their friends.


People talk social media in 3D speech link


To reach the target, user experience is the key. The strategy needs to be customers’ experience-oriented; companies need to dig deeper in consumers’ mind, to influence them like a friend; marketers also need keep a balance between social and business.
And there are several steps to apply those theories into practice:

1. Clear target

Companies have to understand their positioning and targeting very well. If not, please find your positioning first. According to your positioning, you can go to those places such as platforms and groups where your clients are.

2. Comprehensive plan

Social media marketing is way more complex than opening an account and posting every day, especially in China who has a unique cyber-culture. A comprehensive plan is thus necessary and it should basically involve the accounts design and establishment, content planning, feedback system and crisis PR. And at different stages of the campaign, the strategy should be adapted to the situation accordingly.

3. Result monitoring and report

Report is a very important part of the social media marketing.


social media monitoring


Companies need a monitoring and analysis to know where their consumers are; what do they think; what changes they want to see; what other need they have? And through analyzing and reporting, you will find the answers.

Future of social media

China social media started later than that in the West. Although it has followed the steps of the western social media development for several years, it has developed its own way, especially in recently years. And it is foreseeable that China will continue its social media development in its own way. As a result, the internet marketing tools and strategy will also need to be adapted to the social media in China.

See more news about China marketing world


If you have to have a social media strategy, please feel be free to contact us, ask a quotation and our case study.


Check our Agency Website.


Written by Philip

Philip passionated about Marketing and Web, I like to share with to International Marketers my knowledge about Chinese Market. I am a citizen of the world and my dream is to dicover the world. I really appreciate people who interact with my article, exchange different point of view.


  1. Media Buying China | marketing to China · February 4, 2013

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    • Kajal · June 1, 2015

      Hey Philip,

      I just came across this article and found it very interesting. Would you be available to talk more about it?

      • Olivier · June 2, 2015

        Hi Kajal,
        We sent you an e-mail about this, looking forward to discussing your project further.

  2. Paul · February 5, 2013

    Hi Phillip,
    Thanks for helpful blog. Would you be available to be interviewed either in Shanghai or on Skype? I think many people overseas would like to hear more of what you think. Thanks again

  3. Philip · February 7, 2013

    i am a singapore based interior design company , wish to start the interior and architectual business
    in china . Wish to ask a question . how can i market for business in china using the online marketing strategy.

  4. Splendid Digital Fight Before Chinese New Year | marketing to China · February 7, 2013

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  5. Tom Thompson · February 8, 2013

    Hi Philip –

    I am interested in marketing my Real Estate and Investments to the wealthy chinese. We have a Visa Program and many Real Estate Investment Opportunities. We already work with several chinese but are looking to expand. If you have a marketing company in China you could recommend, that would be great.

    Thanks Much for all your help!

    • Philip · February 11, 2013

      hi tom, we have already opened our marketing company. you could email me about your questions and expectaion.

  6. WeChat Marketing | marketing to China · February 25, 2013

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  7. daniel lonergan · March 17, 2013

    Hi Philip,

    My company is going to introduce a new natural health drink from the USA to the China market. I would like to discuss this project with you as I beleive we can use social media to reach our market in a personal and emotional way.

    • Philip · March 24, 2013

      would you mind elaborating your project,or sending me email oq.philip[at]

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  10. max in China · December 21, 2013

    Hello Philip,

    Thank you for this usefull article. I need to launch social campaign in China, can you teach my team how it works Philip ?
    Give me a quote please.

  11. vivian arends · February 15, 2014

    Hi Philip, I am interested to advertise my Karatbars gold network in China. But all their social medias are in Chinese. Can you help me to get into a social network there. I tried renren but couln’t create an account. Thanks

    • Aleksandra · September 19, 2014

      Hello Vivian,im living in Beijing fir 5 years,im also want to advertise Karatbars gold network in China. Can you contact me please,

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  13. Douglas · March 13, 2016

    we are interested by your agency.
    We have watched your video. Very Good quality.
    How much for this service ?

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