A lucrative market pioneered by Alibaba: China’s ecommerce market is a hive of activity and...Read More
Category: ecommerce China
Alipay, China’s largest third party payment app are taking the E-hongbao trend to the next level. E-hongbaos, or electronic ‘red envelopes’ have become a growing phenomenon in China. The 21st century version of the traditional...Read More
Traditional retail shopping in China is in decline alongside the continued growth of...Read More
Business to business (B2B) marketing enables companies to get leads by improving their image, by...Read More
Marketing China is a website designed to give you a fresh and up to the minute understanding of the Chinese market.
China is a rapidly growing consumer market and more and more companies throughout the world are looking for ways to develop
marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analyses
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world.
Please feel free to comment and share our articles !
This blog is written by Olivier (French ) and Philip ( Chinese) .
We are both passionate about marketing. We come from different backgrounds and have different cultural views
which make us the ideal team to develop your interests in China.