Baidu Act Against Competitor

.

The users of Baidu Ads will see that they are forced to download a plug called “百度安全控件” (baidusafeinput.exe) when trying to login. After installing the plug, they will see a prompt says: “To protect your account and the capital inside, the following browsers are recommended: IE, Firefox, Google chrome and Baidu Browser.”

.

baidu ad login

.

Some geeks have already made test on the plug and discover that the function of this plug is totally not for safety reason, but for detecting what Brower the user is using. And it will block the Baidu ad account when detecting that the 360 Brower is being used.

.

baidu plug code

Analysis of the code of baidu plug

.

Baidu’s action will influence millions of Baidu ads users. As Shi Xiao Hua, a professional geek, points out Baidu ad users’ information about BMP, CPU, Disk serial number, ip address, mac, DNS will also be snapped by Baidu.

A spokesman from Baidu claims that the aim of Baidu is to keep their customers’ money safe. That’s why they want their clients to use big brand browsers with good reputation.

Baidu and 360 are the biggest two searching engines in China, who account for 80% and 10% in terms of the searches. So, Baidu SEO and 360 SEO are the most popular in Chinese. Since the beginning of this year, 360 starts 360 ads which will share the cake of SEM market from Baidu.

It was also thought to be the real reason for Baidu to take action against 360 this time.

See more about conflict between 360 and Baidu