Author: Philip

How to Get Customer in industry from Your Website

How to Get Customer in industry from Your Website . Imagine other companies are busy with business travel, exhibition, calling customers, getting rejections…; at the same time, customers find you while what you are doing is only sitting in the office, checking your website, enjoying air-conditioner and coffee… This is the magic of website. In industry, in China, it works.But before you enjoy the result from website, you have to learn something about it. .  . According to a report from google, 90% purchasers start their search on internet. So the first step is to let them find you. . . 1. website...

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Relationship => Business?

What is changing about “guanxi”(relationship) Business? Introduction The literal translation of “关系” (GuanXi) is relationship while in Chinese, the meaning is different, especially in industry. In fact, there still a lot of business is done via relationship. However, with the stronger control on corruption and the change of the way to build mutual trust, “关系” is becoming less and less influential. Government take action In July, 2009, 4 Rio Tinto Group employees were arrested by national security agency in Shanghai. It is regarded as a turning point of the relation between government and foreign companies. It shows that China will...

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The Booming Hinterland Market, Next Gold Mine for Engineering Machines

The Trends of Engineering Machines Industry in China As the fast development of the west and central part of China, the demand from this market is also increasing at an astonishing speed. The next target for engineering machine manufacturers is also this region. 1. Second-tier cities are taking in overstocks from the first-tier cities After Olympic Games, Expo, the Asian Games and Games for university students hold in the first-tier cities as Beijing, Shanghai, Guangzhou and Shenzhen, the overstock of engineering machines becomes a more and more serious problem. However, the demand from second and third-tier of cities rises which make the overstock which make it a trend that second-tier cities are taking in overstocks from the first-tier cities. 2. Overstocks from coastal area go to middle and western part of China 2 facts lead to this trend: 1) the West and Central area development strategy; 2) lack of engineering machines in west and central provinces while there is a lot overstocks in the coastal area. Especially big groups like Shenzhen Hailin, Shanghai Tengfa enter to western and central China market with high-class, big-size. What will change? The targets for engineering machine producers changes from big companies to hinterland customers. And with the change with the local environment and also way of business, the machine manufacturers have to adapt themselves, both business manner and products, to the new market. For example,...

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How the “PR Crisis” was Tempered from a Buzz?

HAIDILAO Buzz: It should have been great! 1. Introduction: Established in 1994, Haidilao is known as a Chinese chain hot-pot restaurant brand. With over 10,000 employees and more than 10 million annual profit, Haidilao is already a tycoon in this field. At the beginning of 2011, Haidilao created one of the most successful buzz on weibo. However, what’s following is a PR crisis, one of the most serious one in this field. The story started from May 22: 2. Course of the event Phase 1: The event (translation: I just quarrel with my boyfriend in Haidilao and the waiter by our table pass us a bunch...

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China, Ready for High-class Lampblack Machine

China Market of Euro-style lampblack machine Euro-style lampblack machine  occupies 45.86 of the market in terms of the quantity and 57.31% according to the trade volume. In this market, the biggest four players are Robam, Fotile, Vantage and Simens as showed in the following chart: The market for Euro-style lampblack machine in China,first half 2011 According to the trade volume, these four companies occupies 61.28%: This chart shows the 2010 market status. These four companies took over 51.94% of the market in 2010, 10% less than that of 2011. So, in the future, The market will be more and more dominated by these four companies. And the market is now growing rapidly from  49.46% in 2010 to 57.31% in first half 2011, 7.85% more after only six months. On one hand, the market is almost mature. On the other hand, Euro-style lampblack machine is 30%-40% more expansive while the similar performance as Chinese-style ones. The only advantage for Euro-style lampblack is its design. The conclusion shows the Chinese market...

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.