In meat processing factories in China, about 50% of the machines are imported. What is the difference between Chinese manufacturers and their counterpart from western countries. Western companies: More organized market, with cooperation and competition Strong R&D team More focus on efficiency, environment-friendliness and automation level Reliable quality and human-oriented design Chinese companies: Low R&D level Production scale is small and focus more on cost-control and fast capital turnover Weak IPR protection Out-of-date fabrication machine It can be foreseen that local machines will increase both quality and price. For imported machines, they have also more opportunities because: Most imported machines in this booming industry were more than 20 years old. Now it’s the time to upgrade them. With the appreciation of the RMB, the local meat processing companies get stronger purchasing power which means the they can accept higher price. (Source: Nongji Wang) More information about China...Read More
The purpose of Weibo marketing is not to turn company weibo account into a billboard. There are over 1000 foreign companies have opened their official weibo account. However, many of them just use weibo as an micro-bulletin for them instead of a platform. They just put some dreary company news on it like they invent a new product, or have some government people visit them… However, they forget the essence of weibo, to build a community. Not ignoring interaction. In the following case, an Italian company put news about its construction project and Italian embassy on its company account. It can hardly get fans, needless to say customers from its Weibo. The problem of this account is: Its content is not attractive Its weibo account doesn’t spread good image to visitors People cannot find it unless they search for it by name because this company doesn’t work on SEO or weibo group marketing Another company use its weibo account as a 100% billboard. ...Read More
The same information put on 2 different website is more trustful than the information put on 1 website twice. Some companies don’t care about other SNS platforms and believe only weibo is enough. If they only use weibo they will probably meet the problems: a)The information from different platforms are usually different without control which will confuse potential customers. For example, if you search “十大乳胶漆品牌” ( top 10 latex paint brand) on Baidu, you will get different lists as follows: the list on the left is from youqiwang; the other is from maigoowang Some customers put questions online after getting confused, like the following one:...Read More
Weibo Case Study on Nokia N8 Release Buzz The effect of the release On august 25, 2011, Nokia released its new cell phone N8 and put it live on weibo, renren, kaixin001(biggest SNS), youku(China Youtube). On weibo, they got 89034 shares in the first 7 hours and 49277 followers from the buzz. In terms of popularity, it is a successful buzz. However, it is also a serious PR crisis at the same time. What happened? A piece of news from Enet(the most powerful website in China IT industry)http://www.enet.com.cn/, which talks about an indecent video mixed in the N8 Release, has...Read More
The size of the market: China spend 400~500million RMB every year on importing meat processing machines. The demand of these two years is estimated to be 1 billion RMB. 70%~80% of the machines in big factories are imported. In average, half the meat processing machines are imported in this industry. Advantage Why so many machines need imported? The quality requirement of the customers are increasing which increase the demand for more types of machines. The quality requirement for exporting meat increases. Most local machine manufacturers are about 20 years behind western companies in technology. Problems: However, imported machines also face problems: High price High requirement on operator After-service(to change the spare parts usually take long down time) Fake foreign brand High operation cost What customers like: To merit from both local and foreign machines, many companies take key high-tech imported machines and local corollary equipment. For example, some slaughtering enterprises only import dehairing machines and abdomen-supporting three point type corona machines, then integrate them with other local machines on line. For foreign machine manufacturers, their targets are big companies because for those small companies, local machines can meet their requirement. more information about marketing...Read More
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Alibaba’s Tmall Lose Market Share in ChinaApr 20, 2017
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