Author: Philip

Papi Jiang is Running with New Balance China

Last time the popular comedy video celebrity Ms. Papi’ was recruited for advertising was as the spokesperson for Jaeger-LeCoultre. But this morning, New Balance China has launched a new campaign with Ms Papi featured running in New Balance trainers. New Balance in China This is the first marketing campaign for New Balance after  the 2017 Spring Festival, it revolves around the topic “a letter to my future”, they use the story of how Ms. Papi came to study, grow and excel in Beijing 12 years ago. “Although I didn’t experience any difficult or hurtful things, I always think I need and I can do something. But I never...

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Development of Eye & Vision Clinics in China

Development of Eye & Vision Clinics in China, Hamburg-based centre brings accuracy and artfulness to the eye surgery field in China. Introduction EuroEyes is one of Germany’s biggest free eye surgery clinical gatherings and among the first to set up a facility in China, giving specific remedial surgery to refractive vision blunders. The gathering covers the full range of refractive surgery from laser to focal point medications, empowering the revision of myopia, farsightedness, waterfalls, presbyopia – the loss of the capacity to center very close that accompanies maturing – and other regular burdens of the eye. The organization is claimed...

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Wine & Spirits Brands’ Strategies for Chinese New Year

Chinese New Year is the occasion for brands to adapt their communication and their packaging to the joyful spirit of this period in China. 2017 is under the sign of the Fire Rooster and different wines and spirits producers used this symbol in a very creative way.   1. Wine from ” La Vieille Ferme “ Launched by the Perrin family and distributed in China since 1995, La Vieille Ferme wines can by recognized thanks to their label, on which a chicken and a rooster are drawn. It was then the perfect opportunity for the year of the Fire Rooster...

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WeChat: A Growing Digital Platform

  WeChat provides content informing, hold-to-talk voice informing, communication (one-to-many), video conferencing, computer games, sharing of photos and recordings, and location sharing. It can trade contacts with individuals close by via the technology of Bluetooth.  There are also a host of third party apps within the application itself, WeChat is now arguably the most integrated application in the world.   The start of ‘Weixin’ WeChat started as a venture at Tencent Guangzhou Research and Project focus in October 2010. The first form of the application “Weixin” was thought of by Xiaolong Zhang, and named by Ma Huateng, Tencent. The application is...

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The potential of Virtual Reality. The future of Social Networking?

A guest post from our friends at Social Networking Solutions, take a look into the future; stay one step ahead of technology. From social media and influencer management, to email marketing campaigns, website design and promotional apps, Social Network Solutions provide brands with dynamic marketing strategies to push businesses to reach their full potential. It is incredible to think about how much society has progressed even within the past decade when it comes to technology and social media. The world practically revolves around WeChat, Facebook, Twitter, Instagram, WhatsApp and so forth making a smartphone basically an essential item to...

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.