Author: Philip

Weibo Advertising

Weibo Advertising Weibo, one the Chinese most famous social network, is the must-know tool for the marketers who want to engage in Chinese digital marketing area. The result you could get from Weibo marketing in China is like you do digital marketing on Instagram or twitter in outside China. However, to do advertise on Weibo is a complicated skill to master due to its various ad options and functions. Consequently, this article will try to explain the different type of ads on Weibo via its functions. It may help you to understand Weibo more deeply and make a comprehensive decision...

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Simple Steps To Boost Revenue Using WeChat

On the off chance that you as of now have a solid enthusiasm for China, you may know the appropriate response as of now: WeChat. In any case, to many people living outside China, the name of the omnipresent informing application may be exceptionally new. In any case, in China, WeChat promoting is a shorthand for showcasing as a rule. WeChat in China now a days is a great deal more than an interpersonal interaction stage for everyone. It is additionally a channel where business firms have the chance to meet WeChat’s 809 millions month to month dynamic clients...

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4 Best Social Media Campaigns In China

Social networking showcasing is exceptionally well known in China right now, yet one pattern I’m seeing that truly disturbs me as an advanced advertiser myself, are the quantity of lethargic crusades that depend on paid media to get the message out. On the off chance that you need to lead online networking advertising in China, nearness on different web-based social networking stages and inventive battles are basic. Before drawing in with the potential clients in the Chinese market, you need to know the online networking scene of China. It is vital to make alterable and inventive online networking efforts...

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Nike Facing Criticism For Fake comments in China

Chinese people and government don’t only allow foreign brands to promote their products in China freely but also respect foreign investor. At the same time, they don’t allow any foreign brand or investor to use unethical techniques to get people attention and promote their business. Similar case appeared recently when Nike and Muji was criticized by Chinese show for their Fake marketing approach.  Nike made themselves unwelcome reputation in Chinese market Nike Inc. was scolded by a buyer security appear on state-run TV in China, giving a bruised eye to the athletic brand in its second-greatest market. The yearly...

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KOL Marketing : Chinese Bloggers, influencers & web celebrities

Along with the development of internet, the social network has become a necessary part of people’s daily life. People are now more often reading and speaking online instead of through more traditional forms of main stream media. The group of KOL (Key Opinion Leader) of society are changing as well. Previously, the KOL of a society were mostly main stream celebrities. But now, there is a new group of KOL, who are famous through their social media accounts and blogs. Some may refer to them as ‘online celebrities’. These famous accounts on various social networking sites may be run by one person, whilst some of them...

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.