Author: Philip

4 Best Social Media Campaigns In China

Social networking showcasing is exceptionally well known in China right now, yet one pattern I’m seeing that truly disturbs me as an advanced advertiser myself, are the quantity of lethargic crusades that depend on paid media to get the message out. On the off chance that you need to lead online networking advertising in China, nearness on different web-based social networking stages and inventive battles are basic. Before drawing in with the potential clients in the Chinese market, you need to know the online networking scene of China. It is vital to make alterable and inventive online networking efforts...

Read More

Nike Facing Criticism For Fake comments in China

Chinese people and government don’t only allow foreign brands to promote their products in China freely but also respect foreign investor. At the same time, they don’t allow any foreign brand or investor to use unethical techniques to get people attention and promote their business. Similar case appeared recently when Nike and Muji was criticized by Chinese show for their Fake marketing approach.  Nike made themselves unwelcome reputation in Chinese market Nike Inc. was scolded by a buyer security appear on state-run TV in China, giving a bruised eye to the athletic brand in its second-greatest market. The yearly...

Read More

KOL Marketing : Chinese Bloggers, influencers & web celebrities

Along with the development of internet, the social network has become a necessary part of people’s daily life. People are now more often reading and speaking online instead of through more traditional forms of main stream media. The group of KOL (Key Opinion Leader) of society are changing as well. Previously, the KOL of a society were mostly main stream celebrities. But now, there is a new group of KOL, who are famous through their social media accounts and blogs. Some may refer to them as ‘online celebrities’. These famous accounts on various social networking sites may be run by one person, whilst some of them...

Read More

Meipai Marketing

Meipai: Interact With Your Customers in Real-time In China, there are various social networks focus on different functions. Weibo is Chinese most popular we-media platform like twitter. WeChat is Chinese most popular chatting APP within different functions. For short videos, Meipai might be the most popular platform in China. It has 250 millions daily views normally. Some people even think Meipai is leading Chinese mobile video platform. It might thanks to Weibo that they have linked to each other, which have given Meipai a stable and non-stop growth and traffic. Considering its huge group of users on the platform,...

Read More

Meet the Happiness with Didi , emotional Advertising campaign for China

Back to Metropolis, Meet the Happiness In May last year, “ Internet Cab Booking” became popular in the cab market. It seems just a service that provide cab booking online. However, in the past years, this phenomenon starts the trends about sharing economy service in Chinese consumption market. The slogan of DIDI, the Chinese hottest car booking App, which is “滴滴一下, 美好出行Click DIDI, Make your Journey Wonderful” became the most familiar new lifestyle. DIDI is evaluated as 255 billion RMB and it gonna meet 300 millions demand on online car booking service. Didi in China *This is why people say that the...

Read More

Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.