Author: Philip

WeChat: A Growing Digital Platform

  WeChat provides content informing, hold-to-talk voice informing, communication (one-to-many), video conferencing, computer games, sharing of photos and recordings, and location sharing. It can trade contacts with individuals close by via the technology of Bluetooth.  There are also a host of third party apps within the application itself, WeChat is now arguably the most integrated application in the world.   The start of ‘Weixin’ WeChat started as a venture at Tencent Guangzhou Research and Project focus in October 2010. The first form of the application “Weixin” was thought of by Xiaolong Zhang, and named by Ma Huateng, Tencent. The application is...

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The potential of Virtual Reality. The future of Social Networking?

A guest post from our friends at Social Networking Solutions, take a look into the future; stay one step ahead of technology. From social media and influencer management, to email marketing campaigns, website design and promotional apps, Social Network Solutions provide brands with dynamic marketing strategies to push businesses to reach their full potential. It is incredible to think about how much society has progressed even within the past decade when it comes to technology and social media. The world practically revolves around WeChat, Facebook, Twitter, Instagram, WhatsApp and so forth making a smartphone basically an essential item to...

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Didi Uber Drivers Plan a Strike against 80% Decrease in Bonus

After the merge of Didi and Uber, the drivers in Xi’an now are planning a strike against the new regulations which will cause an 80% decrease in bonus for them. The drivers made an agreement they wouldn’t take an orders from August 5, and they will report the drivers to the Ministry of Transportation. Didi was founded by Tencent Group, who owns WeChat, later invested by Alibaba, the owner of Tmall and taobao. Didi and Uber announced a merge on August 1st, which creates the giant in online taxi booking market, taking over 87% share in this market. Source:...

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Apple Store Remove All Tencent Apps

All the apps from Tencent are removed from Apple store. The other apps from Tencent removed this time include: Social app:微信、QQ、陌陌… Financial app:大智慧、涨了财付通… Auto app:人人车、优信二手车、瓜子二手车、99好车… Live show app:映客、水晶直播… … It’s estimated over 700 apps from Tencent are removed from Apple store. Competition between Apple and Tencent on China app market is supposed to be the possible reason, as Tencent provides its own app store: android.myapp.com, which has already become the biggest app store for Android users in China. And Tencent itself owns the most popular app in China: WeChat. Fake downloading on Apple store in China is another possible...

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Social Media marketing in China, 3 Different Approaches

Our agency’s purpose is to helps implanted companies in China to be more known in a spaceful and difficult to learn market. The western classic internet is censord by the government in China and using the web is them completly different. Then, our agency is specialized in Chinese social medias, with more than 500 million users.   1. Social branding   In western countries or in China, social medias have taken a very important place in our everyday life but also more and more in companies development strategy. However, using social medias in not automatically a security of succes,...

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Marketing China

Marketing China is a website designed to give you a fresh and up to the minute understanding of the Chinese market.

China is a rapidly growing consumer market and more and more companies throughout the world are looking for ways to develop
marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analyses

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world.
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Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. Why our customers choose us ? - Outstanding efficiency, - Pragmatical Strategy adapted to the market - Innovative solution - Adaptive expertise .Our agency Website here

Authors

Our Magazine is written by Olivier (French ) and Philip ( Chinese) and our team of expert on the Chinese market. We are both passionate about marketing. We come from different backgrounds and have different cultural views which make us the ideal team to develop your interests in China.