Author: Philip

Development of Eye & Vision Clinics in China

Development of Eye & Vision Clinics in China, Hamburg-based centre brings accuracy and artfulness to the eye surgery field in China. Introduction EuroEyes is one of Germany’s biggest free eye surgery clinical gatherings and among the first to set up a facility in China, giving specific remedial surgery to refractive vision blunders. The gathering covers the full range of refractive surgery from laser to focal point medications, empowering the revision of myopia, farsightedness, waterfalls, presbyopia – the loss of the capacity to center very close that accompanies maturing – and other regular burdens of the eye. The organization is claimed...

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Wine & Spirits Brands’ Strategies for Chinese New Year

Chinese New Year is the occasion for brands to adapt their communication and their packaging to the joyful spirit of this period in China. 2017 is under the sign of the Fire Rooster and different wines and spirits producers used this symbol in a very creative way.   1. Wine from ” La Vieille Ferme “ Launched by the Perrin family and distributed in China since 1995, La Vieille Ferme wines can by recognized thanks to their label, on which a chicken and a rooster are drawn. It was then the perfect opportunity for the year of the Fire Rooster...

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WeChat: A Growing Digital Platform

  WeChat provides content informing, hold-to-talk voice informing, communication (one-to-many), video conferencing, computer games, sharing of photos and recordings, and location sharing. It can trade contacts with individuals close by via the technology of Bluetooth.  There are also a host of third party apps within the application itself, WeChat is now arguably the most integrated application in the world.   The start of ‘Weixin’ WeChat started as a venture at Tencent Guangzhou Research and Project focus in October 2010. The first form of the application “Weixin” was thought of by Xiaolong Zhang, and named by Ma Huateng, Tencent. The application is...

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The potential of Virtual Reality. The future of Social Networking?

A guest post from our friends at Social Networking Solutions, take a look into the future; stay one step ahead of technology. From social media and influencer management, to email marketing campaigns, website design and promotional apps, Social Network Solutions provide brands with dynamic marketing strategies to push businesses to reach their full potential. It is incredible to think about how much society has progressed even within the past decade when it comes to technology and social media. The world practically revolves around WeChat, Facebook, Twitter, Instagram, WhatsApp and so forth making a smartphone basically an essential item to...

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Didi Uber Drivers Plan a Strike against 80% Decrease in Bonus

After the merge of Didi and Uber, the drivers in Xi’an now are planning a strike against the new regulations which will cause an 80% decrease in bonus for them. The drivers made an agreement they wouldn’t take an orders from August 5, and they will report the drivers to the Ministry of Transportation. Didi was founded by Tencent Group, who owns WeChat, later invested by Alibaba, the owner of Tmall and taobao. Didi and Uber announced a merge on August 1st, which creates the giant in online taxi booking market, taking over 87% share in this market. Source:...

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Marketing China

Marketing China is a website designed to give you a fresh and up to the minute understanding of the Chinese market.

China is a rapidly growing consumer market and more and more companies throughout the world are looking for ways to develop
marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analyses

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world.
Please feel free to comment and share our articles !


This blog is written by Olivier (French ) and Philip ( Chinese) .
We are both passionate about marketing. We come from different backgrounds and have different cultural views
which make us the ideal team to develop your interests in China.

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. Why our customers choose us ? - Outstanding efficiency, - Pragmatical Strategy adapted to the market - Innovative solution - Adaptive expertise .Our agency Website here