Author: Philip

KOL Marketing : Chinese Bloggers, influencers & web celebrities

Along with the development of internet, the social network become a necessary part of people’s daily life. People get used to gaining, reading and speaking online instead of through some main stream media. The group of KOL (Key Opinion Leader) of society are changing as well. In the past time, the KOL of a society mostly are some main stream medias and celebrities. But now, there is a new group of KOL, who are famous social accounts and blogs through online social network, we can call them online celebrities. Under these famous accounts on social network, some of them...

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Meipai Marketing

Meipai: Interact With Your Customers in Real-time In China, there are various social networks focus on different functions. Weibo is Chinese most popular we-media platform like twitter. WeChat is Chinese most popular chatting APP within different functions. For short videos, Meipai might be the most popular platform in China. It has 250 millions daily views normally. Some people even think Meipai is leading Chinese mobile video platform. It might thanks to Weibo that they have linked to each other, which have given Meipai a stable and non-stop growth and traffic. Considering its huge group of users on the platform,...

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Meet the Happiness with Didi , emotional Advertising campaign for China

Back to Metropolis, Meet the Happiness In May last year, “ Internet Cab Booking” became popular in the cab market. It seems just a service that provide cab booking online. However, in the past years, this phenomenon starts the trends about sharing economy service in Chinese consumption market. The slogan of DIDI, the Chinese hottest car booking App, which is “滴滴一下, 美好出行Click DIDI, Make your Journey Wonderful” became the most familiar new lifestyle. DIDI is evaluated as 255 billion RMB and it gonna meet 300 millions demand on online car booking service. Didi in China *This is why people say that the...

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Papi Jiang is Running with New Balance China

Last time the popular comedy video celebrity Ms. Papi’ was recruited for advertising was as the spokesperson for Jaeger-LeCoultre. But this morning, New Balance China has launched a new campaign with Ms Papi featured running in New Balance trainers. New Balance in China This is the first marketing campaign for New Balance after  the 2017 Spring Festival, it revolves around the topic “a letter to my future”, they use the story of how Ms. Papi came to study, grow and excel in Beijing 12 years ago. “Although I didn’t experience any difficult or hurtful things, I always think I need and I can do something. But I never...

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Development of Eye & Vision Clinics in China

Development of Eye & Vision Clinics in China, Hamburg-based centre brings accuracy and artfulness to the eye surgery field in China. Introduction EuroEyes is one of Germany’s biggest free eye surgery clinical gatherings and among the first to set up a facility in China, giving specific remedial surgery to refractive vision blunders. The gathering covers the full range of refractive surgery from laser to focal point medications, empowering the revision of myopia, farsightedness, waterfalls, presbyopia – the loss of the capacity to center very close that accompanies maturing – and other regular burdens of the eye. The organization is claimed...

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.