Author: Olivier

The rebirth of Pechoin (a Chinese Beauty Brand)

Pechoin alias 百雀羚 Do you remember some very old, vintage brands like the sugar you had as a child; the shoes you wore every day when you were at school; the bicycle your father picked you up with after school… Brands can be very nostalgic and strongly evoke the past. Have you tried re-using these old brands to evoke such positive memories? Perhaps you may re-use them again and again. Positive memories stimulate the desire for purchasing. However when such consumer passion disappears generationally, what then is the solution? Let’s introduce Pechoin, the cosmetic company from 1931 that re-branded for the...

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Understanding the E-Commerce Opportunities in China

In 2015 the retail sales of e-commerce in China increased yet again by 15% according to the statistics of eMarketer, China’s total retail sales were $4.227 trillion in 2015 while e-commerce sales were at a $634 billion high. In this article we shall analyse e-commerce in China to explore why it has become such a success story. The main thing one should keep in mind in order to understand the degree of uniqueness of Chinese e-commerce is its centralization. It is not like U.S retail sales where every individual is used to operating e-commerce sites independently. In contrast to this,  Chinese sellers operate as...

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China’s Luxury Consumers 

Chinese Economy: An Overview   Over the previous decade, China has led the world in luxury shopping. Retailers, luxury brands and property designers alike have worked to capitalize on what they saw as an expanding middle class, their adoration for all things extravagance and an affinity to spend as opposed to spare. Therefore, by 2015 China offered more extravagance retail offering space than Japan and was quick getting up to speed with the US,  the Chinese represented over 33% of all worldwide luxury spending.   To be sure, affluent Chinese sightseers specifically have been key drivers of worldwide luxury product deals for over 10...

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Guide to Understanding the Mobile App World in China

China: a unique Internet landscape Facebook is blocked, Twitter isn’t permitted, and Google is a thing of the past. No, we’re not talking about the social media apocalypse. Let me give you a hint. We are talking about a country where the 91 percent of the nation’s citizens visit the social media sites, compared to 67 percent in the US. The country is at the top in the telecom world, with 82 percent mobile penetration and 42 percent internet penetration. Yes, we are talking about China. You guessed it right. The reason behind this is that a couple of years back,...

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Social Networks Trends in China (2017)

  The Chinese online Social networking scene moves quick – and on the off chance that you haven’t been focusing intently, there’s a considerable measure you’ve missed. New stages have flown up, while principle players including Alibaba and Tencent have combined their energy. When all is said in done, China’s social scene is included in advancements in video, engagement and installment that have developed contrastingly and quicker than anything in the West. The common sense of Chinese web-based social networking is unmatched because of the profound incorporation of installment arrangements and administrations, for example, Alibaba’s Alipay and Tencent’s Tenpay....

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.