Author: Olivier

How to generate interest from Chinese cosmetics distributors

Branding is everything in the Chinese cosmetics industry In such a big market like the cosmetics industry in China, distributors mainly work on reputation just like the Chinese do. If you want to get the interest from one of your distributors, you should first work on your image and raise your brands notoriety. Business is business Chinese distributors are only thinking about profit, if your products do not meet the requirements they have set up to achieve this, they will forget your brand and your products. With the size of the cosmetics market in China, there is harsh competition and...

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Baidu Optimization Guide : SEO / SEM

Baidu SEO: Get yourself exposed to more than 700 million internet users in China Table of Content   Introduction Baidu SEO guidelines Keys to modifying your Baidu SEO China’s Unique Internet System Conclusion   Introduction Please allow me to begin everything with a question, “When you think of China, what do you think of?” The vast geographical scale of the land, the huge population or the great wall. China to everyone in the world means something different but we still can find some patterns related to key words like big, huge, and great. From a business perspective, China means possibility and opportunity. In such a massive...

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How social media helps businesses build brands in China ?

Technically speaking, the majority of the business deals these days are based on certain level of trust between those who demand and supplier. Try to think back, why did you choose that particular vendor for your last online shopping experience? Is it because of factors like product views, suppliers reputation, or quality reviews? These factors have successfully built a foundation of trust which gave you enough confident to place the order online. In fact, the more money you are going to spend on a product, the more assurance you will expect from the supplier. Why Chinese use social media ? Social media platforms...

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B2B in China in the Digital Age

New ways to develop your B2B practices in China The traditional way of doing Business (B2B) in China was to cold call companies, introduce your services via connections or participate in exhibitions where traditionally buyers and sellers would meet each other. The other major way of doing business in China was via ‘’Guanxi’’, getting introductions through friends to the right connections or even paying commission on the value of the contract agreed.   Business in China at the Digital Age In today’s modern, digital landscape these practices have become increasingly sidelined in favour of a comprehensive, highly visible, online...

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Virtual Reality Industry Provides New Opportunity for China Marketing

    Virtual reality (VR) is the new emerging industry that is a game changer when it comes to industries such as movie-making, game programming…and branding/marketing. In the Chinese VR market according to iResearch Consulting Group, this emerging industry is expected to rise from 1.5 billion yuan in 2015 to top 5.6 billion yuan in 2016, and reach 55 billion yuan by 2020. For the first quarter of 2016 alone, Baofeng, a Chinese media technology company, sold 1 million units of its 180 yuan ($30) headset through its 20,000 brick and mortar store network. This achievement helped China break free from the stereotype that it...

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Marketing China

Marketing China is a website designed to give you a fresh and up to the minute understanding of the Chinese market.

China is a rapidly growing consumer market and more and more companies throughout the world are looking for ways to develop
marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analyses

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world.
Please feel free to comment and share our articles !


This blog is written by Olivier (French ) and Philip ( Chinese) .
We are both passionate about marketing. We come from different backgrounds and have different cultural views
which make us the ideal team to develop your interests in China.

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. Why our customers choose us ? - Outstanding efficiency, - Pragmatical Strategy adapted to the market - Innovative solution - Adaptive expertise .Our agency Website here