Market Research in China Market research in China : what western companies need before launch a new products, make a advertising campaign or decide a new positionement. Market research in China start from the primary research be more collect data, existing survey in chinese and translate them, identify the new trends, and the second part is the analyse of these dataes and suggestions. Exploratory research, pertaining to research that investigates an assumption. After you have to get descriptive research, which, as the term suggests, describes “what is”. What is important is to get information about the futur of...Read More
Understand chinese consumer demand A Company in China if they want to success in the most competitive market economy in the world have to produce goods that persons are willing and able to buy. Consequently, Understand chinese consumer demand is vital for the company’s future viability Many companies nowaday have a western customer focus, but did not really understand the difference with chinese. Generally, there are 3 ways: 1/ the Chinese customer-driven approach, 2/ the market trends or identificate changements 3/ Competition survey, and positionning Focused on the strategic chinese customer Chinese become more and more riche...Read More
Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.
China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analysis.
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !
Gentlemen Marketing Agency
We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :
Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.