Advertising is booming in China Both sector revenues and advertising costs in costs per million has been growing by 15-20% annually in these 10years. First it was TV, after newspaper and now Internet ! But you have to know that the underlying dynamics are different. As anything in China that deals with opinion making and the provisioning of information is highly regulated and subject to strict control and limitations. Marketing to...Read More
Marketing To China: the website We launch Marketing to China, a website focused on marketing for chinese market. . . How to connect your business to China? Reading information and get the trends. We will speak about: Chinese consummer Chinese luxury Eldorado Chinese Cosmetics Market The passion of Wine Chinese Internet the future of … everything. Chinese SNS … how to build a community Branding analyses E communication , and how chinese are influenced by brands … —- Marketing...Read More
Market Research in China Market research in China : what western companies need before launch a new products, make a advertising campaign or decide a new positionement. Market research in China start from the primary research be more collect data, existing survey in chinese and translate them, identify the new trends, and the second part is the analyse of these dataes and suggestions. Exploratory research, pertaining to research that investigates an assumption. After you have to get descriptive research, which, as the term suggests, describes “what is”. What is important is to get information about the futur of...Read More
Understand chinese consumer demand A Company in China if they want to success in the most competitive market economy in the world have to produce goods that persons are willing and able to buy. Consequently, Understand chinese consumer demand is vital for the company’s future viability Many companies nowaday have a western customer focus, but did not really understand the difference with chinese. Generally, there are 3 ways: 1/ the Chinese customer-driven approach, 2/ the market trends or identificate changements 3/ Competition survey, and positionning Focused on the strategic chinese customer Chinese become more and more riche...Read More
Marketing China is a website designed to give you a fresh and up to the minute understanding of the Chinese market.
China is a rapidly growing consumer market and more and more companies throughout the world are looking for ways to develop
marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analyses
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world.
Please feel free to comment and share our articles !
This blog is written by Olivier (French ) and Philip ( Chinese) .
We are both passionate about marketing. We come from different backgrounds and have different cultural views
which make us the ideal team to develop your interests in China.