Author: Olivier

Interview of Li Wei, amazing chinese photographer

Interview of Li Wei, amazing chinese photographer! Today, we have the great pleasure to receive Liwei, a creative photopgrapher. Li Wei was Born in Hubei in 1970 and was admitted to Oil Painting Department of Beijing East Culture Art Academy in 1993 . Now he lives in Beijing ; Exhibitions 2012 – “Li Wei”, Dock Sud gallery, France. “Li Wei”, Parc de la Villette, Paris. “The high life of LIWEI”, kunst.licht Photo Art Gallery,Shanghai. 2011 -“Li Wei_Lucca Photo Fest”, Lucca, Italy. 2010 – “Photo Phnom Penh”, Cambodia. more information about this artiste on www.liweiart.com . Let see his Interview...

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History of Mathieu David !

History of Mathieu David ! . D¡ Elysee was created in July 2010 and we delivered our first products in December 2010. As a reminder, Delysee (www.delysee.com) is a company which offers innovative giftboxes of activities for each festival and business occasion. Inside each giftbox, the person who receives the box can choose among a choice of 12 to 60 activities for free because it has been prepaid. . We work with Park Hyatt, Westin, Room Beijing, Eric Paris, bakeries, wines in China, etc. Our first client mislead us a little bit on our product lines since it asked...

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“Fuerdai”, Chinese Golded Youth

“Fuerdai”, Chinese Golden Youth China is in the process of giving birth to a new group of consumer known as Fuerdais (富 二代). This type of consumer is particularly interesting for many brands in the High Tech, luxury or foreign brands because these new generations of consumers are impulsive and have the fund to back up their habits.     Madness consumption for the sons or daughters of the rich Chinese news is filled with tabloid news on the lavish lifestyles of the offspring’s of the rich. They have high power consumption due to their generous Chinese parents. Many...

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Marketing for Chinese People

Marketing for Chinese . Marketing is not well developed in China, but it is rapidly changing. Le us analyze the main problems Chinese companies face in Marketing. . The definition of Marketing is: the goal of marketing is to make (or maximize) profits for the company by selling products at special value to customers for a price target profitable and sustainable.   Marketing includes the development of successful products and sales through research, targeting and positioning.     Chinese companies are trying to improve their marketing, but there are still major problems. . 1. Management data marketing   Marketing...

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The key factors of success for a foreign company in China

The key factors of success for a foreign company in China The success of China that we hear in the media is often true for many companies. One of the success stories is Volkswagen who dominates the automotive industry selling one out of four cars in China. But success doesn’t come easy for the majority of foreign companies setting up shop in China and hoping to cash in on the China boom. What are the key factors of success for a foreign company setting up in China? . Adapting to Chinese customers Most of the time Chinese people will use...

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :

Authors

Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.