In 2015 the retail sales of e-commerce in China increased yet again by 15% according to the statistics of eMarketer, China’s total retail sales were $4.227 trillion in 2015 while e-commerce sales were at a $634 billion high. In this article we shall analyse e-commerce in China to explore why it has become such a success story. The main thing one should keep in mind in order to understand the degree of uniqueness of Chinese e-commerce is its centralization. It is not like U.S retail sales where every individual is used to operating e-commerce sites independently. In contrast to this, Chinese sellers operate as...Read More
Chinese Economy: An Overview Over the previous decade, China has led the world in luxury shopping. Retailers, luxury brands and property designers alike have worked to capitalize on what they saw as an expanding middle class, their adoration for all things extravagance and an affinity to spend as opposed to spare. Therefore, by 2015 China offered more extravagance retail offering space than Japan and was quick getting up to speed with the US, the Chinese represented over 33% of all worldwide luxury spending. To be sure, affluent Chinese sightseers specifically have been key drivers of worldwide luxury product deals for over 10...Read More
China: a unique Internet landscape Facebook is blocked, Twitter isn’t permitted, and Google is a thing of the past. No, we’re not talking about the social media apocalypse. Let me give you a hint. We are talking about a country where the 91 percent of the nation’s citizens visit the social media sites, compared to 67 percent in the US. The country is at the top in the telecom world, with 82 percent mobile penetration and 42 percent internet penetration. Yes, we are talking about China. You guessed it right. The reason behind this is that a couple of years back,...Read More
The Chinese online Social networking scene moves quick – and on the off chance that you haven’t been focusing intently, there’s a considerable measure you’ve missed. New stages have flown up, while principle players including Alibaba and Tencent have combined their energy. When all is said in done, China’s social scene is included in advancements in video, engagement and installment that have developed contrastingly and quicker than anything in the West. The common sense of Chinese web-based social networking is unmatched because of the profound incorporation of installment arrangements and administrations, for example, Alibaba’s Alipay and Tencent’s Tenpay....Read More
The Chinese overseas tourist market is thriving, with the BBC reporting previously that the Chinese have become the single greatest source of global tourism income after spending over $100 billion while travelling abroad in 2012. The start of 2015 also saw over 100 million outbound Chinese tourists, which say the European market benefit significantly from this. The impressive rate seen in the growth of tourist expenditure in China really reflects the direction of the Chinese economy. There is an expanding number of middle class Chinese people with higher disposable incomes and with a greater desire for international good, products...Read More
Marketing China is a website designed to give you a fresh and up to the minute understanding of the Chinese market.
China is a rapidly growing consumer market and more and more companies throughout the world are looking for ways to develop
marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analyses
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world.
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This blog is written by Olivier (French ) and Philip ( Chinese) .
We are both passionate about marketing. We come from different backgrounds and have different cultural views
which make us the ideal team to develop your interests in China.