Author: Olivier

Quick guide to setup your brand on Alibaba’s TMALL

TMALL is China’s largest B2C online marketplace. It has more than 70,000 online Chinese and international branded stores. In 2008, Taobao, Alibaba’s C2C marketplace, introduced TMALL as a platform for official brand stores. Seeing the popularity and increased interest of international stores, in 2013 TMALL Global was introduced for international brands, to sell imported products. TMALL made less profit than Taobao, in second quarter of 2015, the gross merchandise volume (GMV) of TMALL was 37% whereas Taobao stood at 63%. Online Customer experience of Alibaba’s e- commerce platform  is more or less similar to other international online marketplaces. Market...

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Weibo Advertising & Marketing

Weibo, one the Chinese most famous social network, is the must-know tool for the marketers who want to engage in Chinese digital marketing area. The result you could get from Weibo marketing in China is like you do digital marketing on Instagram or twitter in outside China. Although there are many different micro blog service in China, Weibo still is the hottest micro blog APP . From the report did by China Network Information Center recently, the number of registered Weibo users was around 600 million, over 300 million monthly active users and over 130 million daily active users. Weibo...

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The Most Efficient Way Of Travelling To Europe For Chinese People

The Most Efficient Way Of Travelling To Europe For Chinese People The Chinese overseas tourist market is thriving, with the BBC reporting previously that the Chinese have become the single greatest source of global tourism income after spending over $100 billion while travelling abroad in 2012. The start of 2015 also saw over 100 million outbound Chinese tourists, which say the European market benefit significantly from this. The impressive rate seen in the growth of tourist expenditure in China really reflects the direction of the Chinese economy. There is an expanding number of middle class Chinese people with higher disposable incomes and with a greater desire for international good, products and experiences. The landscape of global tourism is transforming as we know it. With European countries like the UK looking to make the process of visiting the county easier through easier visa application processes, the trend of Chinese tourists being drawn to Europe is likely to grow from strength to strength. This will also ultimately impact the way that Europeans interact with Asia and may improve travel opportunities and the cost of travel too. The most used and easiest route from Europe to China (and China to Europe) is via the Trans-Siberian Railway. The route is lengthy but very scenic and comfortable and has been celebrated more since Joanna Lumley’s latest documentary which highlighted some of the most spectacular...

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The rebirth of Pechoin (a Chinese Beauty Brand)

Pechoin alias 百雀羚 Do you remember some very old, vintage brands like the sugar you had as a child; the shoes you wore every day when you were at school; the bicycle your father picked you up with after school… Brands can be very nostalgic and strongly evoke the past. Have you tried re-using these old brands to evoke such positive memories? Perhaps you may re-use them again and again. Positive memories stimulate the desire for purchasing. However when such consumer passion disappears generationally, what then is the solution? Let’s introduce Pechoin, the cosmetic company from 1931 that re-branded for the...

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Understanding the E-Commerce Opportunities in China

In 2015 the retail sales of e-commerce in China increased yet again by 15% according to the statistics of eMarketer, China’s total retail sales were $4.227 trillion in 2015 while e-commerce sales were at a $634 billion high. In this article we shall analyse e-commerce in China to explore why it has become such a success story. The main thing one should keep in mind in order to understand the degree of uniqueness of Chinese e-commerce is its centralization. It is not like U.S retail sales where every individual is used to operating e-commerce sites independently. In contrast to this,  Chinese sellers operate as...

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.