Author: Gentlemen in China

Smart : Analysis on an Event Marketing

Valentine’s Day has been a major brand marketing battleground, a simple large investment has been unable to arouse consumer‘s interest. How to accurate understanding of the balance between the hot topics and brand concept, reaching  doing big things with less money, that deserve further exploration. For Valentine’s Day Activities catch a hot topic, so spread the content of sync with the audience thinking, so that the brand fit with the event itself. The spread of content through emotional resonance to establish more humane connection. Social marketing, the sooner the better Auspicious February 14 is coming, why not advance to...

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ORBIS charity online campaign in Hong Kong

Let me introduce a great initiative using ecommerce to support charity program.   During the World Sight Day, Hong Kong ORBIS launched the “traded away the dark” campaign, calling people to donate their own black objects, or bought (traded away) to other people black things, the proceeds will be used to get relief. The video explain everything ! A vinyl record, a shirt, a keychain, an old telephone: for you they may not have value, but for others it may be a rare treasure. Why do not find a new owner for it? so that old items can be...

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DUODUO Sanitary viral video: man’s lake of knowledge

This video shows that men are not warn about this kind of products. They did an humorous video to reach the curiosity of the public. Men are curious about the women products and try to understand what is the function of those products. Procter & Gamble’s DUODUO sanitary napkins has published a viral video to help men to grow their knowledge. We can say that perhaps, the brand is humiliating the curious man with the beauty’s words “stuff is good, try to know”. The objective is to tell women to try the product and buy it after. VIDEO  ...

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360’s video get viral in China

360 is a giant of Chinese Internet, start with antivirus and create a lot of diferent services. A viral video became very popular on the net. A Chinese Girl tells a thrilling story which explains that  her  and her boyfriend recover stolen an iPhone with 360. Keywords: “asking price”, “midnight”, “undercover”, “delivery” They not only get back the phone, but also caught the thief, a thriller which can be compared to Hong Kong gangster film. Video This video was produced and distributed by WEIPAI App, and spontaneously shared by netizens in the mobile weibo and wechat. Beauty straight forward...

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Jissbon “JJ send Love Song”

Jissbon Advertising Campaign   Today we will introduce to you an interesting campaign from Jissbon, a famous brand of condoms in China. February 14, Jissbon launched an O2O interactive event in the theme of “JJ send song”. This event started in sina weibo and wechat in the meantime. Jissbon’s AD battle begun in 2014 with the theme of “Please women”. Participants were invited to sign up in event. And say a loving word for the beloved her, they won an exclusive tailored songs. Lovers express their love in marriage registration office. White-collar worker is surprise when love express arrived....

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.