Valentine’s Day has been a major brand marketing battleground, a simple large investment has been unable to arouse consumer‘s interest. How to accurate understanding of the balance between the hot topics and brand concept, reaching doing big things with less money, that deserve further exploration. For Valentine’s Day Activities catch a hot topic, so spread the content of sync with the audience thinking, so that the brand fit with the event itself. The spread of content through emotional resonance to establish more humane connection. Social marketing, the sooner the better Auspicious February 14 is coming, why not advance to...Read More
Author: Gentlemen in China
Let me introduce a great initiative using ecommerce to support charity program. During the World Sight Day, Hong Kong ORBIS launched the “traded away the dark” campaign, calling people to donate their own black objects, or bought (traded away) to other people black things, the proceeds will be used to get relief. The video explain everything ! A vinyl record, a shirt, a keychain, an old telephone: for you they may not have value, but for others it may be a rare treasure. Why do not find a new owner for it? so that old items can be...Read More
This video shows that men are not warn about this kind of products. They did an humorous video to reach the curiosity of the public. Men are curious about the women products and try to understand what is the function of those products. Procter & Gamble’s DUODUO sanitary napkins has published a viral video to help men to grow their knowledge. We can say that perhaps, the brand is humiliating the curious man with the beauty’s words “stuff is good, try to know”. The objective is to tell women to try the product and buy it after. VIDEO ...Read More
360 is a giant of Chinese Internet, start with antivirus and create a lot of diferent services. A viral video became very popular on the net. A Chinese Girl tells a thrilling story which explains that her and her boyfriend recover stolen an iPhone with 360. Keywords: “asking price”, “midnight”, “undercover”, “delivery” They not only get back the phone, but also caught the thief, a thriller which can be compared to Hong Kong gangster film. Video This video was produced and distributed by WEIPAI App, and spontaneously shared by netizens in the mobile weibo and wechat. Beauty straight forward...Read More
Jissbon Advertising Campaign Today we will introduce to you an interesting campaign from Jissbon, a famous brand of condoms in China. February 14, Jissbon launched an O2O interactive event in the theme of “JJ send song”. This event started in sina weibo and wechat in the meantime. Jissbon’s AD battle begun in 2014 with the theme of “Please women”. Participants were invited to sign up in event. And say a loving word for the beloved her, they won an exclusive tailored songs. Lovers express their love in marriage registration office. White-collar worker is surprise when love express arrived....Read More
Marketing China is a website designed to give you a fresh and up to the minute understanding of the Chinese market.
China is a rapidly growing consumer market and more and more companies throughout the world are looking for ways to develop
marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analyses
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world.
Please feel free to comment and share our articles !
This blog is written by Olivier (French ) and Philip ( Chinese) .
We are both passionate about marketing. We come from different backgrounds and have different cultural views
which make us the ideal team to develop your interests in China.