Author: Gentlemen in China

Tasmanian tourism businesses are becoming “China Ready”

Chinese tourists dominate the tourism market in the world. In every possible country to go to, Chinese travelers are seemingly always present, to discover/experience a whole different world besides their own. Every country in the world is now doing their best to welcome and attract more Chinese tourists, knowing that the Chinese are the big spenders. Aside from opening new tourism opportunities, a bigger Chinese tourism market in their country could also mean education and live product export opportunities, and possibly, millions of dollars of positive benefit. Whether it is by creating direct route flights to their country from...

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Jetbay, Your Personal Off Beaten Travel Guide to China

Jetbay, the first mainland-China based startup to get accepted into US-based accelerator 500 Startups, is a site for foreigners acting as a personal travel guide for major and off beaten destinations at great prices in China. The site, which is target to launch on October, will have local travel destinations, event listings, and packages, all in English. Jetbay offers foreigners a chance to discover and enjoy local services at local prices. Co-founder James Tan from Singapore states: “The simplest explanation is the discrepancy of information, foreigners are simply not aware that these destinations/deals/packages exist.” Offers On and Off Major...

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Youth sparking “Cultural Revolution” in China

With a very conservative and traditional culture, the younger generation of China is doing complete 360s from what they were raised from. The Chinese were raised learning from their parents experiences, most of them living and learning in autonomous farmlands. With the development of a lot of things in China, from the skyscraper forest in Shanghai to the social media world of China, times are rolling, ways are changing, and the generation gap is greater than ever before. Rise of the young generation of China The average age of Chinese in China, as of today, is 36.7. With over...

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Reasons why liposuction is growing in China?

Fast food ……. Fat people If it was banned in the 1980’s years in China; liposuction with the economic boom imposed itself. And today it is considered to be the most popular procedure in the country. Liposuction find its place in China with the economic boom and the change of the eating habits. Chinese like more and more fast food and as a consequence the number of overweight or obese people is increasing as well. So in order for them to loose kilos, they took this new habit of practising liposuction. A luxury purchase? Just like showing off your...

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A wild candy to grace the Chinese ecommerce market, which literally means “wild candy”, is the product of the hard work of Natasia Guo and Zhang Yan. It is the newest, coolest, hippest fashion e-commerce website targeted for the young hip Chinese market. Securing a funding of about a few multi-million RMB with IDG Capital Partners, a Chinese-based American investment firm, Yetang is said the next big thing to reach great heights in the Chinese online world. Yetang targeting the youth with different strategies Yetang is introducing the indie-chic, artsy partsy, cutesy tootsie, post name brands in the Chinese online market. With the post-90’s bracket of market...

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.