Author: Gentlemen in China

Digital Advertising Guide in China

Digital Advertising China : 2017 China’s advertising industry is fast paced and always evolving, thanks to the demands of the consumers. Unlike many Western and other countries of the world, television is definitely not the biggest source of advertisement in China. Also, the huge geographical size of the country also makes the task of reaching out to all the potential customers quite challenging. While 96% of the advertisements by the leading multinational companies are done through the medium of television, yet more and more advertising agencies are now targeting their Chinese consumers through digital advertising. According to a survey,...

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Chinese Tourists Are Changing the Global Retail Strategy

The clever brands worldwide have found the best and most appropriate way to attract Chinese tourists. The attractive payout that these tourists offer has changed global marketing strategies who do not want to miss this lucrative opportunity. China’s outbound tourism has not only given international brands growth but also has undermined the local markets and their outdated marketing strategies. Chinese travelers are the major source of earning now for many industries worldwide. This includes retail and consumer goods, the transport industry, leisure, and hospitality. There has been a positive change in the characteristics of Chinese tourists, notably an increased receptivity to international brands,...

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Chinese Travelers Choose Australia!

Chinese Tourists Driving Economic Growth in Australia Chinese tourists are playing an important role in the growth of the Australian economy. The trend to visit Australia for Chinese travellers has increased exponentially as compared with other countries. “Chinese Tourists are leading the Charge in Driving Australia’s Economic Growth” said Steve Ciobo, Australia’s  tourism minister. He also highlights that Chinese tourists’ expenditure has been increased by growth targets for 4 years straight. The Australian tourism industry is making progress day by day and contributing to the economic growth of the nation. Tourism activities with China, Japan and Korea are fueling this flourishing economic activity. Ciobo revealed that Chinese travelers are...

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WeChat: Chinese App Signals Future Of E-Commerce

WeChat, a Chinese-developed mobile device app, is signaling the future of electronic commerce (e-commerce) that might rely more on the subtle use of social media to drive sales instead of high-impact advertising campaigns. The app by Tencent — available for a wide range of devices — provides several services including text messaging, video messaging, and chats. It also has the ability for users to provide bank details in order to pay for certain items through the app, including bills and when shopping for goods and services. With more than 760 million people now using the app worldwide, that’s a huge...

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Which Strategy to Choose in China? SEO and SEM

SEO/SEM in China China’s market is full of opportunities and product consumption. The people of China like to use domestic and products and services in their everyday lives. Standards for using quality products and services within China are being improved in various ways. Domestic and international product demand is still increasing, international investors should take this opportunity to to produce well marketed products and services in order to gain the maximum level of attraction from Chinese communities. Brand reputation and the value of specific products can be improved through various ways. Chinese SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are both strategies which can be used to market businesses,...

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.