Author: Gentlemen in China

Top 5 Chinese Key Opinion Leaders

Key Opinion Leaders (KOLs) refer to influential public figures, whom people perceive as experts in certain fields and are knowledgeable on many topics. As they are very popular in China, they are a powerful marketing tool for brands. With their help, they can influence large communities and reach thousands or even millions of potential customers. Chinese website  has created an index of the most influent Key Opinion Leaders (KOL). What they call their “TOP100 Red List” is based on data retrieved from six social media sites: Sina Weibo is one of the first social media platforms in China. Created in...

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Social Networking Trends for Chinese New Year

Chinese New Year is an opportunity for new social media trends, and 2017 is no exception. Here are several examples: The “before-and-after coming home” pictures A trend we have observed this year is the “before-and-after coming home” pictures. Many young urban Chinese returning home posted these photos on Weibo. The contrast is striking between their outfits and makeup in their urban life, and the rural way of living when they come back home for Chinese New Year. Indeed, most young urban Chinese people have their roots and family still living in the country side of China. The living conditions are different...

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The Power of Baidu SEO in China

Baidu is the very tool to use in China, understanding how works its SEO is essential. Why Baidu is Popular in China In search engine dominance, Google cannot complete Baidu in China. Baidu headquarters is in Beijing, China and has employees 46,391 (Jan 1, 2015). According to 2015 estimates, Baidu revenue increases CNY 66.382 billion with total assets CNY 147.853 billion. Baidu has become one of the most popular search engines in China and no other search engines. Baidu is completely change and becoming a strong platform in China for Google market. People of China prefer to Baidu and...

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China’s Inbound and Outbound Tourism Market

Economic Environment for Chinese Tourists China’s economy is growing rapidly and more economy stability means high living standards and the high priority of quality items. The trend of Chinese tourists visiting local and international markets has changed dramatically in the last decade. Many people are changing their life styles and their preferences to visits for different purposes. As incomes of the Chinese people are increasing their tours to the world are also increasing. Mostly they visit the Australia, The Middle East, USA, Asia, UK and European countries. It is estimated that out of a total population 1.39 billion people, many millions of people...

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.