Author: Benji Lamb

B2B Lead Generation for Chinese Factories

B2B lead generation in China can be tricky, it is a very different marketplace for businesses to operate in. Some businesses forsake an online marketing strategy but the most effective way to develop and generate leads in this market is digitally. In China business introductions and connections are often developed online before meeting face to face. Connecting with factories for cost-effective production in China is essential. There are opportunities for affordable, mass market production with the infrastructure in place to both produce and distribute at the best market rates. But how do you connect with Chinese factories and establish...

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How Can the US Education Market Attract Chinese Students?

China’s economic rise has been well documented, it has produced a whole new wave of middle class citizens seeking a higher quality of life and education. According to Unesco statistics the number of out-bound Chinese students leaving China to study abroad in 2015 was 523,700, this figure has been growing year on year and will continue to rise. For the Chinese the most important factor now is education, China is an incredibly competitive society with individuals looking to get ahead at all costs, an international education is regarded as preferable in China as the best academic institutions are still...

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How The Australian Tourism Industry Can Generate Leads From China.

The Chinese outbound tourism market is the fastest growing travel sector in the world. The rise of the Chinese middle class, higher standards of living as well as increasing disposable incomes have all led to increasing outbound travel to a greater variety of destinations. There are now 300 million Chinese tourists going on at least one international trip per year. Australia is set to continue to capitalize on this trend with its relatively close proximity to China, attractive climate, strong cultural appeal and positive existing relations with the country in terms of trade and industry. In 2015, China was...

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The Chinese Overseas Education Market

The Chinese overseas education market and how to market your courses online to attract Chinese students. The Chinese overseas education market is the largest in the world with more Chinese students studying abroad than any other country. According to data from China’s Ministry of Education, 459,800 Chinese students went abroad in 2015, an 11.1% increase compared to the year before. Of those, 423,000, or 92%, were self-funded. In total according to the Unesco institute for statistics there are currently 712,157 students from China studying abroad. The vast majority of these students study in either sixth form colleges or (predominantly) universities. Oversea Education Business in China...

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Guest Post From ‘Social Network Solutions’

We welcome the reputable ‘Social Network Solutions’ to provide some insight into building your network. When it comes to social media, networking is a vital aspect of work to continually develop your brand’s online presence whilst achieving an increased following. Influencing users from all walks of life that will be interested in the products or services you have to offer is a necessity in being noticed across the frantic world of social media. Whilst every piece of content that you post is important for growing your business online, the ability to like, share and re-post this information on to...

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.