Ten domestic companies have now entered the race to capture a significant share of this lucrative and exploding mobile biking market in China. The concept is simple. Scan the QR code for a bike to start using and scan again to lock the bike and end your journey, payment is then made via Alipay or WeChat (linked to the app). The key feature is that you can leave the bike anywhere, there are no locking stations required. Users then access the app to locate bikes parked near their current location and can reserve the bike ahead of...Read More
Author: Benji Lamb
WeChat is the largest social network in China with 809 million active user accounts, it is so integral that users now spend 35% of their time on smartphones on WeChat. The services have now become so integrated with such a variety on offer that the app is essentially a ‘one stop shop’ for Chinese users daily lives. It continues to grow in a unique set of conditions with the ‘great firewall’ excluding any significant western competition. The development of mini apps or mini ‘programmes’ within WeChat is therefore not a surprising development for such an integrated Chinese service, in-fact...Read More
A report recently released by ‘Sogou Input’ and ‘Renmin University’ (one of the most prestigious academic institutions in China and the largest input software company) has revealed a number of fascinating insights about the Chinese digital market. From a marketing perspective this big data research reveals consumer’s digital behaviour and sheds light on how to more effectively target them. Big data is now more important than ever for accessing online user behaviours and trends which marketers in China must adapt to. The Chinese Digital Landscape ! It is important to consider the importance of a domestic, academic report such...Read More
With the growth of the Chinese middle class and rising disposable incomes travelling internationally on a far greater scale is the next step for China’s increasingly wealthy. The Chinese seek different experiences and for China the USA in many ways represents the ‘Yin’ to their ‘Yang’, it is perceived as a great country to visit. Chinese travellers to the US are increasing by 20% year on year. Strangely, Donald Trump is surprisingly popular and well known in China, the coverage from the American election peaked much interest in the states as a desirable travel destination too. US travel agencies need...Read More
B2B lead generation in China can be tricky, it is a very different marketplace for businesses to operate in. Some businesses forsake an online marketing strategy but the most effective way to develop and generate leads in this market is digitally. In China business introductions and connections are often developed online before meeting face to face. Connecting with factories for cost-effective production in China is essential. There are opportunities for affordable, mass market production with the infrastructure in place to both produce and distribute at the best market rates. But how do you connect with Chinese factories and establish...Read More
Marketing China is a website designed to give you a fresh and up to the minute understanding of the Chinese market.
China is a rapidly growing consumer market and more and more companies throughout the world are looking for ways to develop
marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analyses
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world.
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This blog is written by Olivier (French ) and Philip ( Chinese) .
We are both passionate about marketing. We come from different backgrounds and have different cultural views
which make us the ideal team to develop your interests in China.