Traditional retail shopping in China is in decline alongside the continued growth of e-retail, online activity and digital spending generally. Unless businesses realize that the future is all digital they will incur the costs of not developing with the times. Many malls with mainstream brands are struggling to generate enough revenue and attract a high footfall. There are also an increasing number of ‘ghost’ shopping areas, with many of the entrepreneurial peasant class opening shops with all their family savings only to find themselves closing within a year, the human cost is high. Small businesses are always...Read More
Author: Benji Lamb
Alipay is a third-party online payment platform. It was launched in China in 2004 by digital and e-commerce giants Alibaba Group and its founder Jack Ma. According to an analyst research report, Alipay had the largest market share in China with 450 million users and control of just under half of China’s online payment market in October 2016. Alipay is expected to boast over 600 million users by the end of 2017. For western businesses Alipay represents significant opportunities in: – Offering products and services to Chinese consumers. – Attracting overseas tourists by implementing this payment service. – ...Read More
Baidu, the largest search engine in China, are investing heavily in their developments in ‘Augmented Reality’ (AR) with the opening of their new specialist AR lab in Beijing. The company are renowned for their innovative research into artificial intelligence, most notably Chinese self-driving vehicles and are clearly a corporation set on further technological innovation in AR. Augmented reality, simply put, is an enhanced version of reality created by the use of technology to overlay digital information onto the image of something. ‘’Pokemon Go’ popularized this with users capturing Pokemon based on visuals overlayed onto actual locations. After the success...Read More
Over the years we’ve encountered many false preconceptions about the Chinese market, foreign businesses naturally develop a whole host of ideas about what the Chinese market is like yet so often they are incorrect. Here are some of the key, mistaken assumptions foreign businesses tend to make: False – The Chinese market is underdeveloped and in some sense requires further ‘education’. True – The Chinese market is very developed and progressively international. This is a complete fallacy, the market is one of the most innovative, vibrant and creative places to do business in the world, there is so much...Read More
China’s education market is vast and set for further expansion in upcoming years as Chinese families prepare their children to compete in an economy incredibly different from the one they grew up in. Already worth RMB 1.6 trillion (US$240 billion) in 2015, China’s education market is projected to nearly double to RMB 3 trillion (US$450 billion) by 2020. Education is the number one priority for parents desperate to help their Children get ahead in competitive, modern China. The Chinese education market The growth of China’s education industry is world leading. Investment cases grew from 190 in 2014 to 270...Read More
Marketing China is a website designed to give you a fresh and up to the minute understanding of the Chinese market.
China is a rapidly growing consumer market and more and more companies throughout the world are looking for ways to develop
marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analyses
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world.
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This blog is written by Olivier (French ) and Philip ( Chinese) .
We are both passionate about marketing. We come from different backgrounds and have different cultural views
which make us the ideal team to develop your interests in China.