Over the years we’ve encountered many false preconceptions about the Chinese market, foreign businesses naturally develop a whole host of ideas about what the Chinese market is like yet so often they are incorrect. Here are some of the key, mistaken assumptions foreign businesses tend to make: False – The Chinese market is underdeveloped and in some sense requires further ‘education’. True – The Chinese market is very developed and progressively international. This is a complete fallacy, the market is one of the most innovative, vibrant and creative places to do business in the world, there is so much...Read More
Author: Benji Lamb
China’s education market is vast and set for further expansion in upcoming years as Chinese families prepare their children to compete in an economy incredibly different from the one they grew up in. Already worth RMB 1.6 trillion (US$240 billion) in 2015, China’s education market is projected to nearly double to RMB 3 trillion (US$450 billion) by 2020. Education is the number one priority for parents desperate to help their Children get ahead in competitive, modern China. The Chinese education market The growth of China’s education industry is world leading. Investment cases grew from 190 in 2014 to 270...Read More
Posted by Benji Lamb | Jan 11, 2017 | Baidu, branding in China, Business in China, Buzz in China, Chinese Consumption, Digital Marketing China, E-Marketing in China, Investment and financing in China, News, Shanghai, Social Media China |
Ten domestic companies have now entered the race to capture a significant share of this lucrative and exploding mobile biking market in China. The concept is simple. Scan the QR code for a bike to start using and scan again to lock the bike and end your journey, payment is then made via Alipay or WeChat (linked to the app). The key feature is that you can leave the bike anywhere, there are no locking stations required. Users then access the app to locate bikes parked near their current location and can reserve the bike ahead of...Read More
WeChat is the largest social network in China with 809 million active user accounts, it is so integral that users now spend 35% of their time on smartphones on WeChat. The services have now become so integrated with such a variety on offer that the app is essentially a ‘one stop shop’ for Chinese users daily lives. It continues to grow in a unique set of conditions with the ‘great firewall’ excluding any significant western competition. The development of mini apps or mini ‘programmes’ within WeChat is therefore not a surprising development for such an integrated Chinese service, in-fact...Read More
A report recently released by ‘Sogou Input’ and ‘Renmin University’ (one of the most prestigious academic institutions in China and the largest input software company) has revealed a number of fascinating insights about the Chinese digital market. From a marketing perspective this big data research reveals consumer’s digital behaviour and sheds light on how to more effectively target them. Big data is now more important than ever for accessing online user behaviours and trends which marketers in China must adapt to. The Chinese Digital Landscape ! It is important to consider the importance of a domestic, academic report such...Read More
Marketing China is a website designed to give you a fresh and up to the minute understanding of the Chinese market.
China is a rapidly growing consumer market and more and more companies throughout the world are looking for ways to develop
marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analyses
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world.
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This blog is written by Olivier (French ) and Philip ( Chinese) .
We are both passionate about marketing. We come from different backgrounds and have different cultural views
which make us the ideal team to develop your interests in China.