Search Results for: sport news

Beijing Winter Olympic Game in 2022, good or bad news for China?

While the news is still moving Chinese people’s heart, some already start to doubt about this project, which seems to bring more troubles than advantages both technically and concerning its image. After 2008, here comes 2022! The Olympics in general have always represented an opportunity to promote the country internationally and indirectly, to see its growth sustained thanks to the games. The year 2008 was a good example of development of the city of Beijing and its surroundings. Elected in 2001 to host the most anticipated of all sports enthusiasts event, Beijing has been transformed into a modern metropolis...

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5 news about Chinese football

5 news about Chinese football An increasing number of Chinese likes football. Despite the fact that their team had not qualified for the World Cup in Brazil this year (its last World Cup qualifying dates back to 2002), the event caused a real frenzy in the country: Chinese people watched all the matches carefully. China, the future big football market in the world, can it be possible? Here are 5 news about Chinese football. 1 – The founder of Alibaba has just bought a football club Jack Ma, the founder of the Chinese giant e-commerce platform Alibaba, has recently decided to...

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Sporting Goods Market in China

China Sporting Goods Market Status quo of China sports goods market Sports goods have now become the sixth expense for a Chinese family. A report from General Administration of Sport of China shows that though most Chinese want to do sports regularly, only one third Chinese often take physical exercise. It is probably caused by the time and site. Now the government has already worked on this and to invest more on sports equipment and boost sports goods market. The motivation of the market Rapidly-growing economy Although slowed down by the global crisis, China GDP still keeps increasing at...

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Yoga is increasingly popular in China

What’s new in China? International Yoga Day This year again, we observed the International Yoga day on 20 June 2016 for the second year running. All the yoga lovers gathered together from over 190 countries to celebrate the summer solstice and the longest day of the year. They practiced their favourite sport by doing special posture uniting the body and spirit. This special day was created in India and was expanded across the entire world. The amazing spot in Beijing                   In Beijing it was really impressive this year as there were...

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Chinese Consumer Trends in 2017

2017 as the year of the rooster is shaping up to be a huge year for the evolution of China’s market place. With 350 million middle class consumers, growing levels of wealth and a higher quality of life this year may well be China’s most significant as they influence and shape wider global trends. This will prove to be a key year for China’s development as the state backed drive to transition from a largely manufacturing based economy to a tertiary, service based one continues with a focus on digital innovation. This is shaping consumer trends in a powerful way....

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

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Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.