What you need to now about ebusiness in China… Well Chinese are hyper connected and use Internet a lot, and they want to know information, want to know more about a company or think about buying a product, they will use Search Engine. In China, western Search Engine like Google are blocked, and Chinese Search Engine.
Baidu is the leader…
Tips for SEO in China…
1 Still Prefer SEO on Baidu
There are many different search engines in China, but Baidu is the most famous among them all. Baidu is the first chinese website. Therefor, companies must be able to take their share on this website. Their referencing on China’s biggest search engine must be very good to ensure more customers.
40% of the search are based on mobile… so Mobile SEO is important in China.
2/ The content must be important (not like before)
Unique, long, qualitative…
To have a good referencing on China’s search engines, you must have an important mount of content. New publications and updated informations have a key-role in referencing.
The big difference between Google and Baidu is that the chinese search engine does not punish copy-pasting. Therefor, you can add a lot of content to your website, even if it has been published already. The chinese leitmotiv is quantity rather than quality.
You also need to use many key words in order to get a better Ranking.
more information here…
3. Avoid c**nsure (basic about SEO)
The golden rule is to never criticize the chinese government. If ever it happens, you may receive a bad referencing or you can even be blacklisted.
There is a list of censured words. You must know them in order to avoid bad surprises.
Your wording need to avoid any sensitive Topic.
Never forget that in China you are…
For example you have to avoid…
Why? click on this link to understand
4. The homepage
The homepage must be full of informations but must also include many backlinks.
In general, the most popular websites offer many informations but also a very furnished homepage. It is a common practice on chinese web.
check this website https://www.sogou.com/
5. A good backlinks Campaign
Backlinks are very popular on chinese search engines. Adding links onto some websites allows a random website to be nicely placed on search engines.
The webmaster can also share these links on different social networks. A nicely written and furnished article can be quoted by other websites or famous people, which will improve the natural referencing of the website. Check this article…
6. Site hosting
The website must never be hosted on a shared server. This kind of server means that only one IP address can host many different websites of many different clients. If the IP is noticed for an illegal use, le chinese government can suspend it, which will block the website hosted on the same server.
Moreover, hosting the website directly in China is a real advantage. Indeed, Baidu, the leader of chinese search engines, will give a better viewing to websites which are hosted in China than to those which are hosted abroad.
7. Referencing tags
In the same way than on Google, you must not ignore tags on Baidu. These referencing tags allow websites to integrate the first choices of search engines.
- The Title Tag
A great article must have a catchy title. You also need a good first sentence to detail the article’s content.
- The Description Tag
Every page of the website must have a description of its content.
- The Keyword Tag
You must include key words linked to the page’s activity and content. Then, the referencing will be much more efficient. Indeed, robots compare the key words to the title of the page and to its description to establish some links between them.
Read more here :
- SEO myths about Baidu
- Tips for a successful SEO strategy in China
- How to realize an effective SEO campaign on Baidu ?