Top e-commerce practices in China

Top e-commerce practices in China

Mobile e-commerce, mobile payments and social media are some key factors that companies must keep in mind to boost their e-commerce sales. Many companies have adapted some marketing practices to…

Top advertising campaigns on social media platforms

Top advertising campaigns on social media platforms

International brands such as Michael Kors, Montblanc and Tommy Hilfiger have launched successful campaigns via social media networks in China. Through social media campaign, companies are able to build their…

Tips to Weibo success

Tips to Weibo success

Due to the importance of social media platforms in the Chinese consumer life, brands must create a Weibo account Brands must include Sina Weibo platform on their marketing strategies. .…

Tips to promote luxury brands online in China

Tips to promote luxury brands online in China

  Companies need create effective marketing strategies to take advantage of the opportunities in the luxury market in China. Luxury market in China is still increasing, particularly in the online…

Who’s the bad search engine?

Who’s the bad search engine?

New Domain for 360 Search is Online now! 360 now has a new domain: http://www.haosou.com/ means “好搜” (easy search.com). However, that’s not the only change, together with the new domain,…

Top 10 advertising campaigns on Wechat

Top 10 advertising campaigns on Wechat

WeChat count with some features that allow companies to develop “mini-apps” in order to launch interactive marketing campaigns. It is essential for brands to interact with their costumers and Wechat makes…

10 tips to target Chinese tourists

10 tips to target Chinese tourists

With an ever increasing buying power, Chinese tourists have become the most desired customers by all kind of companies around the world . Through a digital presence, brands have the chance…