What Chinese consumers (really) want !

What Chinese consumers (really) want !

China has become one of the most important economies in the world. Due to the rising incomes disposable and the growing middle-class, Chinese consumers have rapidly changed over the last…

New protectionist measures by the Chinese government

New protectionist measures by the Chinese government

B2B with the Chinese government is dead, long live the mass market! Gone are the heydays of B2B with the Chinese government and its massive purchases of foreign high tech…

Alibaba is fighting against fake products

Alibaba is fighting against fake products

Alibaba is China’s largest online commerce company that includes three online marketplaces: Taobao, Tmall and Alibaba.com. Its e-commerce platforms are the most popular destination for online shopping in China and…

Technology makes Chinese daily life easier

Technology makes Chinese daily life easier

Over the past years, China has experimented numerous shifts at all levels. Internet penetration has driven technological changes to make easier Chinese’s daily life. The main change is the rapidly…

Top 5 Hotel luxury brands in China

Top 5 Hotel luxury brands in China

Over the last years, the number of luxury hotels is rapidly growing in China. Increasingly more, Chinese travelers prefer high-end hotels during their trips. In China, the demand of luxury…

China has developed a taste for Spanish olive oil

China has developed a taste for Spanish olive oil

Due to the quality and benefits of olive oil, more and more Chinese consumers are willing to purchase Spanish olive oil. China is the sixth country that consumes more olive…

The new way to export in China easily

The new way to export in China easily

Thanks to Tmall Global, international brands have the chance to sell their products in the Chinese market without a physical presence in China. Tmall Global will become the largest e-commerce…

The fight between physical stores and online stores in China

The fight between physical stores and online stores in China

Due the growing of the e-commerce in China, many companies decide to penetrate into the Chinese marketing through e-commerce platforms. International companies are considering whether doing their market entry via…