How to target expats in China ?

How to target expats in China ?

Today we are discussing a unique theme, not really often treated … How to hit expats on the Chinese market? Yes, these immigrants from around the world, with a fairly…

Fashion in China 101 : Ready-to-wear market

Fashion in China 101 : Ready-to-wear market

The distribution in the ready-to-wear sector is highly developed in China but remains very complicated (almost opaque). And you must be well-known before doing any business with distributors. There are…

Where do Chinese tourists inform themselves ?

Where do Chinese tourists inform themselves ?

More than 100 million Chinese tourists travelled abroad in 2014, the important role they play for the future of the tourism industry is a fact. If you are an inbound tourism…

Weibo has 198 million active users in 2015!

Weibo has 198 million active users in 2015!

A very gratifying quarter Weibo, the Chinese site, similar to Twitter, has now 198 million monthly active users according to the latest report of the company for the first quarter…

Success story of a watchmaker entrepreneur in China

Success story of a watchmaker entrepreneur in China

Ma Xushu, a Chinese man was recognized as independent watchmaker according to the Swiss association l’Académie Horlogère des Créateurs Indépendants. Ma Xushu is the first Chinese member of the AHCI…

A French man set out to conquer the Chinese lingerie market

A French man set out to conquer the Chinese lingerie market

Today, we interview a young French entrepreneur named Sébastien Grynko, who is already known in China. He has created his own lingerie brand ChatQn and several Chinese sites are already interested…

10 Tips for your Digital Strategy in China

10 Tips for your Digital Strategy in China

Digital marketing is changing in China very quickly, which was true last year may no longer be this year. What does a marketer or an entrepreneur have understand the Chinese market and…

The digital war in China goes global

The digital war in China goes global

The world’s largest telecom market by number of users, formed the basis of technological power giants China, which are respectively Alibaba, Tencent and Baidu, creating an intense rivalry within the…

The CEO of Apple buzz on Weibo!

The CEO of Apple buzz on Weibo!

Tim Cook creates a Weibo account The CEO of Apple is now active on the Chinese microblogging website Weibo. For now, he has posted three messages and the first was…