How Starbucks is different in China

How Starbucks is different in China

The growing popularity of Starbucks Coffee (星巴克) in China is an interesting phenomenon. Initially it might seem strange and even risky to market Coffee to a nation of historical tea drinkers…

Why is the UK  so attractive to Chinese tourists?

Why is the UK so attractive to Chinese tourists?

The Chinese overseas tourist market is huge. The BBC reported that the Chinese have become the single greatest source of global tourism income after spending $102bn (£67bn; 79bn euros) while travelling abroad…

Why do International Companies Fail In China?

Why do International Companies Fail In China?

In this modern age of globalization, international business and cross border entrepreneurialism is thriving. There are many opportunities for companies to establish themselves and expand overseas. More and more companies are flocking to China…

Advertising on WeChat is now open

Advertising on WeChat is now open

New communication channel for brands on WeChat. WeChat recently opened to advertising to the brands that was prohibited. Rained earlier in the year some brands which mercedez Benz, Coca Cola…

7 Key Features of Chinese Tourists

7 Key Features of Chinese Tourists

What are the reasons for the growing interest in Chinese travelers? And what makes up of this emerging demographic? Since the dramatic reform and opening up of China’s economy, more and more Chinese citizens are traveling abroad to visit,…