Habits of e-commerce shoppers in China.

Habits of e-commerce shoppers in China.

Due the growing trend of e-commerce in China, is imperative for brands have presence in this powerful tool. Companies have to understand their potential online consumers in order to catch…

Chinese Mobile Banking payment is booming

Chinese Mobile Banking payment is booming

Over the last years, it has been developed new online payment systems to facilitate and increase the online shopping. Increasingly more, Chinese buyers are using mobile payment systems to make…

Chinese Healthcare platforms are booming

Chinese Healthcare platforms are booming

Chunyu, DXY, Guahao and Sunnymum are some online platforms that help consumers with health themes. Healthcare online platforms have become very popular services by Chinese consumers due to their helpful…

What Chinese luxury shoppers spend most of their money on

What Chinese luxury shoppers spend most of their money on

Chinese consumers have purchased up to 47% of the world’s luxury goods in 2013, representing $102 billion. Travelling is the main luxury category to Chinese consumers, followed by wine and…

Top e-commerce practices in China

Top e-commerce practices in China

Mobile e-commerce, mobile payments and social media are some key factors that companies must keep in mind to boost their e-commerce sales. Many companies have adapted some marketing practices to…

Top advertising campaigns on social media platforms

Top advertising campaigns on social media platforms

International brands such as Michael Kors, Montblanc and Tommy Hilfiger have launched successful campaigns via social media networks in China. Through social media campaign, companies are able to build their…

Tips to Weibo success

Tips to Weibo success

Due to the importance of social media platforms in the Chinese consumer life, brands must create a Weibo account Brands must include Sina Weibo platform on their marketing strategies. .…