Ali Baba’s latest feature : facial recognition

Ali Baba’s latest feature : facial recognition

It seems like the ambitious entrepreneur, Jack Ma, founder of the gigantic Ali Baba Empire, is never out of ideas. He went further by announcing the establishment of a brand…

Where to launch a communication campaign in China ?

Where to launch a communication campaign in China ?

E-reputation, a necessity With the rapid growth in the number of Chinese Internet users (about 600 million people), social medias in China became a strategic issue for brands wishing to…

5 reasons why your WeChat strategy is failing

5 reasons why your WeChat strategy is failing

WeChat is a wonderful tool for communication and marketing for brands in China. You can develop your online reputation, engage customers, organize sales… It is a tool that can offer…

5 Keys to launch a successful E-Commerce website in China

5 Keys to launch a successful E-Commerce website in China

China is ranked first in the global e-commerce market. With over 649 million Internet users, we are entitled to say that e-commerce is an extremely attractive activity in China. But…

Why Chinese consumers are so sensitive to beautiful photos?

Why Chinese consumers are so sensitive to beautiful photos?

Obviously a beautiful visual attract more than your eye visual least qualitatively. In China it’s the same thing especially for Chinese consumers who pay special attention to refined products, and…

How social media influence Chinese fashion customers

How social media influence Chinese fashion customers

In China, there are now more than 630 million users and almost all use Chinese social networks. Indeed, they have become essential for doing business in China. Here social networks…